1.Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis

作　　者：Gomez, Miguel I. ;Rao, Vithala R. ;Yuan, Hong

出　　处：Journal of Agribusiness. 2008 ;(suppl).

出版社：Journal of Agribusiness

文章 ID：98216623

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2.An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers

作　　者：McLaughlin, Edward W. ;Rao, Vithala R.

出　　处：Journal of Agribusiness. 1987 ;.

出版社：Journal of Agribusiness

文章 ID：101164880

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3.An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers

作　　者：McLaughlin, Edward W. ;Rao, Vithala R.

出　　处：Journal of Agribusiness. 1987 ;(suppl).

出版社：Journal of Agribusiness

文章 ID：101165391

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4.Modeling the Decision to Add New Products by Channel Intermediaries

作　　者：Rao, Vithala R. ;McLaughlin, Edward W.

出　　处：Journal of Agribusiness. 1988 ;(suppl).

出版社：Journal of Agribusiness

文章 ID：101164326

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5.Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance

作　　者：McLaughlin, Edward W. ;Rao, Vithala R.

出　　处：Journal of Agribusiness. 1988 ;(suppl).

出版社：Journal of Agribusiness

文章 ID：101164327

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6.Conjoint Analysis para Pesquisa de Marketing no Brasil

作　　者：Rao, Vithala R. ;Pilli, Luis Eduardo

出　　处：REMark : Revista Brasileira de Marketing. 2014 ;13(4):25-38.doi:10.5585/remark.v13i4.2707

出版社：Universidade Nove de Julho

文章 ID：101255453

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7.A Market Experiment on Trade Promotion Budget and Allocation

作　　者：Gomez, Miguel I. ;Rao, Vithala R. ;Yuan, Hong

出　　处：Journal of Agribusiness. 2009 ;.

出版社：Journal of Agribusiness

文章 ID：98229678

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8.The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency

作　　者：McLaughlin, Edward W. ;Rao, Vithala R.

出　　处：Journal of Food Distribution Research. 1988 ;.

出版社：Food Distribution Research Society

文章 ID：92974241

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9.Modeling the Decision to Add New Products by Channel Intermediaries

作　　者：Rao, Vithala R. ;McLaughlin, Edward W.

出　　处：Journal of Food Distribution Research. 1988 ;(SUPPL).

出版社：Food Distribution Research Society

文章 ID：92974362

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10.Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance

作　　者：McLaughlin, Edward W. ;Rao, Vithala R.

出　　处：Journal of Food Distribution Research. 1988 ;(SUPPL).

出版社：Food Distribution Research Society

文章 ID：92974363

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检索条件:"( ( 高级检索(( ((AU:(("Rao, Vithala R.")))) )) ) )"

	Rao, Vithala R.	15篇
	McLaughlin, Edward W.	11篇
	Gomez, Miguel I.	3篇
	Yuan, Hong	3篇
	Pilli, Luis Eduardo	1篇

	Journal of Agribusiness	8篇
	Journal of Food Distribution Research	6篇
	REMark : Revista Brasileira de Marketing	1篇