文章基本信息

标题：An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers
本地全文：下载
作者：McLaughlin, Edward W. ; Rao, Vithala R.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：1987
出版社：Journal of Agribusiness
摘要：Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discused