文章基本信息

标题：Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance
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作者：McLaughlin, Edward W. ; Rao, Vithala R.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：1988
期号：suppl
出版社：Journal of Agribusiness