文章基本信息

标题：Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
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作者：Gomez, Miguel I. ; Rao, Vithala R. ; Yuan, Hong 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2008
期号：suppl
出版社：Journal of Agribusiness