文章基本信息

标题：AGRICULTURAL COOPERATION AND PRODUCE MARKETING IN SOUTHWEST VIRGINIA
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作者：Trupo, Paul ; Colavito, Luke A. ; Reaves, Dixie Watts 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：1998
页码：45-58
出版社：Journal of Agribusiness
摘要：Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia.