文章基本信息

标题：Unraveling Demand for Dairy-Alternative Beverages in the United States: The Case of Soymilk
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作者：Dharmasena, Senarath ; Capps, Oral, Jr.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2014
页码：140-157
出版社：Journal of Agribusiness
摘要：Soymilk is one of the fastest growing categories in the U.S dairy alternative functional beverage market. Using household-level purchase data from Nielsen’s 2008 Homescan panel and the Tobit econometric procedure, we estimate conditional and unconditional own-price, cross-price, and income elasticities for soymilk, white milk, and flavored milk. Income, age, employment status, education level, race, ethnicity, region, and presence of children in a household are significant drivers of demand for soymilk. White milk and flavored milk are competitors for soymilk, and soymilk is a competitor for white milk. Strategies for pricing and targeted marketing of soymilk are also discussed.
关键词：censored demand;dairy alternative beverages;flavored milk;functional beverages;Nielsen Homescan data;soymilk;Tobit model;white milk