文章基本信息

标题：Demographic and Economic Factors Affecting Demand for Brand-Level Milk in Texas
本地全文：下载
作者：Bingham, David ; Dharmasena, Senarath ; Capps, Oral, Jr. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
出版社：Food Distribution Research Society
摘要：Data from Texas households for year 2008 were used in examining market competitiveness of Promised Land milk (PLM) using tobit procedure. Private label, Poinsettia, and Oak Farms were substitutes to white PLM. Estimated demand elasticities for white PLM and chocolate flavored PLM were -2.33 and -0.54 respectively. Statistically significant drivers of PLM were income, age of shopper, age of children present in the household and race.
关键词：Brand-level milk;Texas;tobit model;Nielsen data