文章基本信息

标题：ARE THERE TOO MANY NEW PRODUCT INTRODUCTIONS IN U.S. FOOD MARKETING?
本地全文：下载
作者：Gallo, Anthony E.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：1995
出版社：Food Distribution Research Society
摘要：New food product introductions have risen sharply in recent years, but the net number of products on retail shelves has remained about the same. Most new product introductions are extensions of existing products, and innovation has fallen sharply in recent years.