文章基本信息

标题：Market Segmentation Based On Benefit in Retail Sector by Using Conjoint and Cluster Analysis
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作者：Hasan Hüseyin CEYLAN
期刊名称：Yönetim ve Ekonomi
印刷版ISSN：1302-0064
出版年度：2013
卷号：20
期号：1
页码：141-154
出版社：Celal Bayar University
摘要：In this study, on the basis of G. Hofstede and G. England's research on organizational and managerial values, it is aimed to determine which problems arise from organizational and managerial values in the organization. Research data needed to achieve the objective come from 166 administrators with academic and administrative authority at faculties, colleges and vocational schools of a public university. In the light of the data, the logistic regression analysis was used to determine the relationship between values and the problems caused by values. According to the results obtained by modeling, which organizational and managerial values cause which problem areas is discussed
关键词：G. Hofstede's organizations values; G. England's management values; ;manager; organization.