文章基本信息

标题：Research and Pedagogy in Business Analytics: Opportunities and Illustrative Examples
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作者：Sharda, Ramesh ; Asamoah, Daniel Adomako ; Ponna, Natraj 等
期刊名称：Journal of Computing and Information Technology
印刷版ISSN：1330-1136
电子版ISSN：1846-3908
出版年度：2013
卷号：21
期号：3
页码：171-183
DOI：10.2498/cit.1002194
语种：English
出版社：SRCE - Sveučilišni računski centar
摘要：In recent times, business analytics and big data have gained momentumboth in industry practice and academic research. The objective of this paper is to provide both a research and teaching introduction to business analytics in the context of both current and prospective perspective of the business analytics domain. It begins by providing a quick overviewof the three types of analytics. To assist the future analytics professionals, we identify, group and discuss nine different participants of the analytics industry into clusters. We then include a brief description of some current research projects under way in our team. We also note some research opportunities in Big Data analytics. The paper also concludes with a discussion of teaching opportunities in analytics.
关键词：business analytics; Big Data; social media research; athletic injuries; healthcare