文章基本信息

标题：Internet Banking Adoption in an Emerging Economy: Indian Consumer’s Perspective
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作者：Rahmath Safeena ; Hema Date ; Abdullah Kammani. 等
期刊名称：International Arab Journal of e-Technology
印刷版ISSN：1997-6364
出版年度：2011
卷号：2
期号：1
出版社：Arab Open University
摘要：Informationtechnology Services is considered as the key driver for the changes taking place around the world.Internet banking (IB) is the latest and most innovative serviceand is the new trend among the consumers.The shift from theformal banking to e-banking has been a 'leap' change. This study determines the factors influencing the consumer's adoptionof internet banking in Indiaand hence investigates the influence of perceived usefulness, perceived ease of use and perceivedrisk on use of IB. It is an essential part of a bank's strategy formulationprocess in an emerging economy like India. Surveybased questionnaire design with empirical test was carried out. The results have supported the hypothesis
关键词：internet banking; perceived usefulness; perceived ease of use; risk; India; emerging eco;nom