文章基本信息

标题：Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior?
本地全文：下载
作者：Mohamed Nabil Mzoughi ; Anissa Negra ; Aïcha Habacha 等
期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2012
卷号：2
期号：3
页码：89-94
DOI：10.4236/ajibm.2012.23012
出版社：Scientific Research Publishing
摘要：Online reservation abandonment has not been yet explained by scholars. This research aims to identify key drivers to the issue. It proposes a theoretical framework inspired from behavioral theories particularly from Morrison’s Model (1979) stipulating that actions are controlled by intentions, but not all intentions are accomplished. Findings show that online consumer procrastination and website quality encourage online shoppers to intend to drop out an e-reservation and leave the hotel website without culminating the purchase. This study provides hoteliers with insights to improve purchase conversion rates on their own websites.
关键词：Online Reservation Abandonment; Intention-Behavior Discrepancy; Online Consumer Procrastination; Hotel Website Quality