文章基本信息

标题：Attitudes of young consumers towards promotion based on advertising
本地全文：下载
作者：Grażyna Adamczyk
期刊名称：Journal of Agribusiness and Rural Development
印刷版ISSN：1899-5241
电子版ISSN：1899-5772
出版年度：2008
卷号：9
期号：3
页码：5-13
出版社：Uniwersytet Przyrodniczy w Poznaniu
摘要：Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an opportunity to obtain free samples of goods or freebies.
关键词：young consumer; promotion; advertising