文章基本信息

标题：MARKETING AND MANAGEMENT IMPLEMENTATION ON MEGATRENDS IN MODERN TOURISM
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作者：Ognjen Bakic ; Eva Hrabrovski-Tomic ; Bela Muhi 等
期刊名称：UTMS Journal of Economics
电子版ISSN：1857-6974
出版年度：2010
卷号：1
期号：2
页码：17-25
出版社：University of Tourism and Management
摘要：During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).
关键词：mega trends in tourism; tourism market; marketing in tourism; management in tourism.