文章基本信息

标题：Measuring New Media
本地全文：下载
作者：Vasja Vehovar ; Luka Kogovsek
期刊名称：Informatica
印刷版ISSN：1514-8327
电子版ISSN：1854-3871
出版年度：2000
卷号：24
期号：4
页码：449-452
出版社：The Slovene Society Informatika, Ljubljana
摘要：After some years of uncertainty, confusion and high expectations the Web is slowly becoming a real alternative to the conventional media. Within this framework, the measurement of the Web activities is an extremely important, although difficult task. However, the overall technological trends offer a radical solution (e.g. Pc-meter) to the problem of the global standardized meter. Even more, it seems that the globalisation of the content also follows the path of the globalized measurements
关键词：Web; Survey; Media; Log analysis