文章基本信息

标题：Tourists' satisfaction with Santiago de Compostela during the holy year 2010
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作者：Fidel Martinez Roget ; Ewa Pawlowska
期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2012
卷号：3
期号：Special Issue
页码：307-322
出版社：Instituto Politécnico de Leiria
摘要：There are some empirical evidences that tourists’ satisfaction is an indicator of their future behaviour, particularly of their intention to revisit and/or recommend the destination to others, that is, of their loyalty. Therefore, the analysis of tourist satisfaction is of singular relevance to those involved in the management of tourism. The main objective of this study is to analyze the satisfaction of the tourists who visited Santiago de Compostela during the Holy Year. The information was collected from a sample of 400 tourists in 2010. The survey concerned such aspects as the image of the destination, tourists’ satisfaction and loyalty. The study shows that the level of satisfaction and loyalty is quite high. Nevertheless the analysis of the sample based on various segmentations (national-foreigners, male-female, 􀃀􀁕􀁖􀁗􀀃􀁗􀁌􀁐􀁈􀀃􀁙􀁌􀁖􀁌􀁗􀁒􀁕􀁖􀀐􀁕􀁈􀁓􀁈􀁄􀁗􀁈􀁕􀁖􀀏􀀃􀁈􀁗􀁆􀀑􀀌􀀃􀁋􀁄􀁖􀀃􀁕􀁈􀁙􀁈􀁄􀁏􀁈􀁇􀀃􀁖􀁒􀁐􀁈􀀃􀁖􀁌􀁊􀁑􀁌􀃀􀁆􀁄􀁑􀁗􀀃􀁇􀁌􀁉􀁉􀁈􀁕􀁈􀁑􀁆􀁈􀁖􀀃􀁅􀁈􀁗􀁚􀁈􀁈􀁑􀀃􀁊􀁕􀁒􀁘􀁓􀁖􀀑􀀃 􀀷􀁋􀁈􀀃􀁕􀁈􀁖􀁘􀁏􀁗􀁖􀀃􀁄􀁏􀁖􀁒􀀃􀁄􀁏􀁏􀁒􀁚􀀃􀁖􀁒􀁐􀁈􀀃􀁆􀁒􀁑􀁆􀁏􀁘􀁖􀁌􀁒􀁑􀁖􀀃􀁄􀁅􀁒􀁘􀁗􀀃􀁗􀁋􀁈􀀃􀁌􀁑􀃁􀁘􀁈􀁑􀁆􀁈􀀃􀁒􀁉 􀀃􀁗􀁋􀁈􀀃􀀫􀁒􀁏􀁜􀀃􀀼􀁈􀁄􀁕􀀃􀁌􀁑􀀃􀁗􀁒􀁘􀁕􀁌􀁖􀁗􀁖􀂍􀀃􀁈􀁛- perience
关键词：Satisfaction; Loyalty; Cultural Tourism; Galicia; Holy Year