文章基本信息

标题：Singles:An Expanding Market
本地全文：下载
作者：Olfa Bouhlel ; Mohamed Nabil Mzoughi ; Safa Chaieb 等
期刊名称：Business Management Dynamics
电子版ISSN：2047-7031
出版年度：2011
卷号：1
期号：3
页码：22-32
出版社：Society for Business and Management Dynamics
摘要：The principal objective of this research is to compare specificities of consumption of the single people with those of married through various variables: risk aversion, innovatively, brand consciousness, price consciousness, impulsivity, convenience seeking and variety seeking. This research aims also to examine internal differences within this consumers’ category, while doing call to the socio-demographic characteristics.
关键词：Single; ;risk aversion; brand consciousness; price consciousness; impulsivity; ;convenience seeking; variety seeking