摘要:Celebrity cultures are neither benign nor static, they have their own careers during and beyond the lives of their creators. While they are shaped primarily by creativity and sustained by market forces, as soon as celebrity is created it becomes a contested space and a power struggle ensues. This article explores the use of legal and quasi-legal actions in the shaping of celebrity culture as contested space. It draws upon an analysis of the post-mortem career of Elvis Presley to illustrate how our knowledge of Elvis has been formed by the various legal actions which assisted the passage of his name, image and likeness from the public to the private domain and also the various ‘policing’ governance strategies that have since been employed to maintain control over the use of his image.