文章基本信息

标题：Global product development and the role of Brazilian subsidiaries: similar and different realities in the automotive and white good industries
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作者：Nilson Jair Santin ; Roberto Marx
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2009
卷号：7
期号：1
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：This work aims at analyzing the participation of Brazilian subsidiaries in the global product development process in the automotive and white good industries; more specifically, it evaluates the division of labor into product development activities between headquarters and Brazilian subsidiaries, and verifies what criteria leverages the Brazilian subsidiaries?participation in product activities.
关键词：product development, transnational and subsidiaries