Whole Earth: who are we anyway? - Gossip - Brief Article

That's one of those questions we at Whole Earth need to ask ourselves regularly, as times--and staffs and boards--change. So Chris Anderson suggested: Try to describe yourself in twelve words, or eight. Can you do it? Chris has a formidable publishing track record with Imagine Media and he's a Whole Earth reader, so we took his suggestion seriously. We were sitting around a table in the Falkirk mansion, and here is part of what we came up with (bear in mind, we've only just begun):

Mike: "Whole Earth: It's the future, stupid!"

Danica: Whole Earth: "Pathways to a positive future in a complex world."

Chris: "Complexity won't sell the magazine. How about, `whole Earth: We cut through the crap'?"

Danica: "Whole Earth: Complexity simplified."

Mike: "Whole Earth: What you don't know can hurt you."

Danica: "It's about interconnectedness. It's all connected."

Chris: "Whole Earth: Because we're all connected."

Mike: "Tools for a better life in a more livable world."

Chris: "The magazine wants to say, "This thing is made by people with intelligence and a heart, who are working hard."

Danica: "Whole Earth: It's yours to change."

Chris: "Who is this magazine for?"

Mike: "Thirty years ago it was a magazine by and for us. Can the same magazine serve a new generation? Can it serve 20-year-olds?"

There's room in this dialogue for more voices. So join in. --DB

COPYRIGHT 2002 Point Foundation
COPYRIGHT 2002 Gale Group