文章基本信息

标题：Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers
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作者：Tanjil Hossain ; Halima Afrin ; Razia Sultana 等
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2021
卷号：75
页码：36-44
出版社：International Institute for Science, Technology Education
摘要：Online shopping is very popular in today’s modern world. Because of Covid-19, people are frequently using online shopping. This study tries to find out the male and female consumer’s attitudes towards online shopping. It is of descriptive nature and mostly based on the primary data sources. Purposive sampling technique is used and 200 samples have been collected from different participants. After analysing it is found that apparel and footwear, food, accessories, electronics are the main products consumers purchase from online and time saving, easy to place order, searching the product easily, large selection of products encourages to shop online while low quality, fraud, inability to touch the product work as barrier to online shopping.
关键词：Online Shopping; Product Preferences; Encouraging Factors; Barriers; Consumers