文章基本信息

标题：This Way to Fun: Tourism Advertising in a Changing Deep South (1976-1981)
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作者：Giuliano Santangeli Valenzani
期刊名称：USAbroad
电子版ISSN：2611-2752
出版年度：2020
卷号：3
期号：1S
页码：15-22
DOI：10.6092/issn.2611-2752/11639
出版社：University of Bologna
摘要：The tourist image of the South has experienced a profound transformation in the last decades. From a romantic, exotic and anti-modern destination linked with the Lost Cause narrative, the former Confederacy shifted its image towards a more complex and almost chaotic mixture of different images and themes. Analyzing advertisements and documents produced by tourism bureaus in four southern states, the author argues how the main and decisive phase of this transition took place in the years between the mid-1970s and early 1980s both as a reaction to internal developments in the tourism industry and to profound changes in American culture.
关键词：Tourism; Advertising; U.S;South; Memory; Culture.
其他关键词：Tourism;Advertising;U.S;South;Memory;Culture