文章基本信息

标题：Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises
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作者：Gheorghe NEGOESCU
期刊名称：Risk in Contemporary Economy
电子版ISSN：2067-0532
出版年度：2011
语种：English
出版社：Dunarea de Jos University of Galati
摘要：In Romania,SMEs are facing with great financial problems,which led,during 2008 - 2011,to about 60.000 bankruptcies,200.000 firm suspension and to an increased number of unemployed from 568.000 at 31.12.2008 to 711 000 unemployed at the half-year of 2011. Professors W. Chan Kim and Renee Mauborgne,authors of Blue Ocean Strategy concept,have identified two working-tools,namely: Strategic Sail and EDDC matrix,which can be used to reduce the risk of bankruptcy of small and medium enterprises. The article presents an example of using these workink- tools for a small enterprise,specialized in financial and economical consulting.
关键词：enterprise;risk;bankruptcy;strategy;Blue Ocean;Red Ocean