文章基本信息

标题：Serbian organic food consumer profile: Contradictions of previous researches and methodological possibilities
其他标题：PROFIL POTROŠAČA ORGANSKE HRANE U SRBIJI – KONTRADIKTORNOSTI DOSADAŠNJIH ISTRAŽIVANJA I METODOLOŠKE MOGUĆNOSTI
本地全文：下载
作者：Grubor Aleksandar ; Đokić Nenad ; Milićević Nikola 等
期刊名称：Škola Biznisa
印刷版ISSN：1451-6551
电子版ISSN：2406-1301
出版年度：2018
期号：1
DOI：10.5937/skolbiz1-19528
语种：English
出版社：Visoka poslovna škola strukovnih studija, Novi Sad
摘要：Previous research of organic food consumers, both in the world and in domestic conditions, failed to determine the unique characteristics of the profiles of these consumers.Among various reasons that could cause this condition, one is insufficient knowledge and / or use of all methodological potentials of a statistical instrumentarium.This paper deals with the two previously mentioned topics - showing the inconsistency of the description of the organic food consumers profile in recent domestic research, and pointing out the need to include the interaction of the variables that are descriptors of segments by recalling foreign research practice.The importance of the work is in potential elimination of part of possible contradictions of future research, which can have significant implications for all stages in the marketing management process of organic food suppliers.
其他摘要：Dosadašnja istraživanja potrošača organske hrane kako u svetu, tako i u domaćim uslovima, nisu uspela da utvrde jedinstvene karakteristike profila tih potrošača.Od različitih razloga koji mogu dovesti do navedene situacije, jedan jeste nedovoljno poznavan
关键词：organic food; consumer profile; Republic of Serbia;methodological possibilities;segmentation criteria;segments' descriptors;variables' interactions
其他关键词：organska hrana;profil potrošača;Republika Srbija;metodološke mogućnosti;kriterijumi segmentacije;deskriptori segmenata;interakcija varijabli