文章基本信息

标题：Modern Approach of a Company Strategy. Gazprom Strategic Challenges in Europe
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作者：Popovici Norina ; Moraru Camelia
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：2
语种：English
出版社：Ovidius University Press
摘要：During the past decade,competition has increased in almost all countries and the marketing of any product or service has its own characteristics. Today,no serious company can not operate without competition and without a well-defined strategy. Despite various forms and methods of competition,every company is trying to develop competitive strategy to achieve market success. This paper,monitors and evaluates the differences between the objectives and organization’s performance,correct methods and techniques according with the strategy of the external environment changes,explores competitiveness term and modern approaches of Gazprom’s strategy,one of the leading participants in the global energy markets.
关键词：strategy;competitiveness;strategic management;model;method