文章基本信息

标题：Book review: Committed employees, effective companies
本地全文：下载
作者：Andrea Castro-Martinez
期刊名称：Revista Internacional de Relaciones Públicas
印刷版ISSN：2174-3681
出版年度：2020
卷号：10
期号：20
页码：247-250
DOI：10.5783/RIRP-20-2020-13-247-250
出版社：IIPR
摘要：Committed employees, effective companies (Berceruelo & Estudio de Comunicación, 2020) is not only an enjoyable and interesting volume, but also a very useful tool for professionals in the field of communication, human resources, business management or public relations, as well as for researchers and academics. This is due to the fact that it tackles internal communication from a strategic perspective to make the organizational culture and values of an entity evolve, with the aim of reflecting internal audiences and promoting their sense of belonging by constituting the link between all of them at an individual level.