文章基本信息

标题：Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?
本地全文：下载
作者：Bartosz Wawrowski ; Iwona Otola
期刊名称：Information
电子版ISSN：2078-2489
出版年度：2020
卷号：11
期号：5
页码：242-254
DOI：10.3390/info11050242
出版社：MDPI Publishing
摘要：Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.
关键词：computer games; creative companies; social media marketing computer games ; creative companies ; social media marketing