文章基本信息

标题：Medien miss-verstehen. Marshall McLuhan und die National Association of Educational Broadcasters, 1958–1960
本地全文：下载
作者：Josh Shepperd
期刊名称：Zeitschrift für Medienwissenschaft
印刷版ISSN：1869-1722
电子版ISSN：2296-4126
出版年度：2011
卷号：5
期号：2
页码：25-43
DOI：10.1524/zfmw.2011.0021
出版社：Transcript
摘要：In the late 1950ties Marshall McLuhan worked on a research project on the impact of ‘new media’ (i.e. television) on education, conducted at the behest of the National Association of Educational Broadcasters. While in his research McLuhan revived a tradition from the 1920ties and 1930ties, whereby all media should be assessed differentially in terms of their specific potentials and properties, the association instead expected, with increasing impatience over the course of the study, empirical results with possible applications for class room use. The article retraces the conflict between McLuhan and his patrons and shows how in the course of his work on the pedagogic uses of Radio and Television the first contours of McLuhan’s media theory emerged.
关键词：McLuhan; Bildung; empirische Medienforschung; Radio; Fernsehen