文章基本信息

标题：Competencia comunicativa y nuevas tecnologías en el proceso de localización web: modelo MDPT para la formación de profesionales en localización.
本地全文：下载
作者：Juncal Gutiérrez-Artacho ; María-Dolores Olvera-Lobo ; Irene Rivera-Trigueros 等
期刊名称：Revista Fuentes
印刷版ISSN：1575-7072
电子版ISSN：2172-7775
出版年度：2019
卷号：1
期号：21
页码：73-84
DOI：10.12795/revistafuentes.2018.v21.i1.05
出版社：Universidad de Sevilla
摘要：Accessing external markets has become a priority for companies given the constant changes in the economic environment boosted by globalization. Website localization constitutes a new field of study and professional intervention within the translation field. Localization is the process of adapting a website to the typological, discursive and genre conventions of the target language adapting that website to a different language and culture. Undoubtedly, excellent language skills are essential for the translation process. However, website localization entails much more than simply translating the content of the pages. In the localization process the target culture must be taken into account; therefore, a full communicative competence −covering linguistic, sociolinguistic and pragmatic subcompetences−is essential. In addition, the content of a website is made up of text, images and other multimedia elements, all of which have to be translated and subjected to cultural adaptation thanks to technology tools. As a result, having a mastery of ICT is another key element in the localization process. This contribution presents the application of a new teaching methodology to the teaching/learning of localization in the BA in Translation and Interpreting at Universidad de Granada, applying the PATT (Professional Approach to Translation Training) model. The model has been revised and redesigned to integrate the communicative competence as well as the technological features required by this emerging professional profile.