摘要:In article Ajzen-Fishbein's attitude-behavior model called 'Theory of reasoned action' and Albert Bandura's Model of reciprocal determinism are presented.Both models are a part of social-cognitive paradigm which characterizes behavior with evaluation of different goals.Ajzen and Fishbein (1973;1980) proposed that specific behavior are predictable from specific behavioral intentions.These intentions are a function of two components: the attitude toward the act in question and percieved normative expectations of reference group.On the other hand Bandura (1986;1997) claims that person's motivation for a specific behavior and direction toward a specific social object respectively,reflects perception of his or hers self-efficacy beliefs.Some of the findings concerning the synthesis of the two models are also reviewed.
其他摘要:V članku predstavljam teorijo razumne akcije (TRA),t.j.model vedenja,ki sta ga v sedemdesetih letih razvila Ajzen in Fishbein (1973;1980) in koncept recipročnega determinizma,ki predstavlja model vedenja Alberta Bandure (1986;1997).Oba modela štejemo med socialno kognitivne modele za katere je značilno,da ima posamezen cilj,naj si bo to socialni objekt ali vedenje odvisno od posameznikove interpretacije situacije ter prepričanj v zvezi z njo.V TRA je specifično vedenje odvisno predvsem od specifične vedenjske namere,ki je funkcija dveh kognitivnih dejavnikov: stališč do vedenja in zaznanih normativnih pričakovanj referenčne skupine.Po drugi strani pa Bandura trdi,da je posameznikova motivacija za določeno vedenje oz.usmerjenost k določenemu socialnemu objektu,odvisna od prepričanj o lastni učinkovitosti.V prispevku predstavljam tudi nekatere poskuse sinteze obeh modelov.
关键词:social psychology;theory of reasoned action;attitudes;self-efficacy;social cognition