摘要:The aim of the research is to consider the modern television programs that use infotainment; to identify the advantages and disadvantages of this genre; to analyse the use of information and games in the process of creating television programs; to find out the historical conditions that led to the emergence of a new format; to analyse how the changes affected not only the principle of selection of information, but also the method of its presentation. The research methodology consists in application analytical, historical, and comparative methods. One of main methods that helps to study the phenomenon of infotainment and its features is analytical. Comparative method allows considering the range of problems of origin of new genre, watching modern telecasts, and educing its advantages and disadvantages. To find out the historical aspects of development of television, that entailed the origin of new format, there is a historical method. Scientific novelty of the research consists in study of technologies of TV performance creation and features of infotainment as signs of modern medias and new format of information presentation, and also, the analysis of the use of the phenomenon of infotainment in modern telecasts. Its advantages and disadvantages are considered. Practical knowledge is organized with scientific approach. Conclusions. The TV programs of modern television, in which the inftainment is used, are studied, the peculiarities of its implementation are investigated, and the use of entertainment and game techniques in the process of creating TV programs is analyzed. The main trends in the use of infotainment, the advantages and disadvantages of this genre are revealed, and the historical conditions that have led to the emergence of a new format have been clarified.
其他摘要:Мета дослідження – розглянути телевізійні програми, у яких використовується інфотейнмент; виявити переваги та недоліки цього жанру; проаналізувати використання інфотейнменту та гри в процесі створення телевізійних програм; з’ясувати історичні умови, що сп
关键词:infotainment; television genres; television programs
其他关键词:інфотейнмент; телевізійний жанр; телевізійні програми