期刊名称:Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN:1897-659X
电子版ISSN:2300-6285
出版年度:2013
期号:27
页码:1-13
语种:English
出版社:Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要:The article presents a review of the identification methods of company’s objectives. The main aim of this paper is to introduce the issues of value based management (VBM) - a modern and very popular management concept according to which the creation and maximization of the shareholder value is the main long-term company target.