文章基本信息

标题：ENVIRONMENTAL MARKETING – ASSUMPTIONS AND PROSPECTS
本地全文：下载
作者：mgr inż. Joanna Brandys
期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2013
期号：27
页码：1-12
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：Trends towards environmentally-friendly activities and the emphasis on the idea of sustained development are increasingly more visible on present-day markets. The growing environmental consciousness of the society,the changes of consumer needs and their expectations from business as well as the business sector awareness of the necessity to consider environmental issues support the development of EM . The article presents the origins and assumptions of green marketing and the characteristics of environmentally-friendly instruments. It also includes selected results of a survey aimed at determining the level of consumer environmental awareness and the related consumer behavior as well as finding the information about the expectations regarding the development of green marketing.