文章基本信息

标题：Uticaj bazičnih demografskih karakteristika dece potrošača na kupovinu porodičnog putovanja
其他标题：Influence of Basic Demographic Characteristics of Children Consumers on Family Travel Purchase
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作者：Slavica Tomić ; Ksenija Leković
期刊名称：Marketing (Beograd. 1991)
印刷版ISSN：0354-3471
电子版ISSN：2334-8364
出版年度：2017
卷号：48
期号：3
页码：161-168
DOI：10.5937/Markt1703161T
语种：Serbian
出版社：Srpsko udruženje za marketing
摘要：Tokom poslednje dve decenije istraživači iz oblasti turizma i marketinga sve veću pažnju usmeravaju ka procesu donošenja odluka o kupovini u okviru porodica.Naime,efektivni marketing u turizmu nameće potrebu razumevanja samog procesa donošenja odluke o kupovini porodičnog putovanja.Uzimajući u obzir činjenicu da u procesu donošenja odluke o porodičnoj kupovini uticaj ostvaruju i deca potrošači u radu je analiziran uticaj bazičnih demografskih karakteristika (pol i uzrast) ovog segmenta pri kupovini porodičnog putovanja.Ciljsprovedenog istraživanja bio je utvrditi da li pol i uzrast dece potrošača statistički značajno utiču na inicijalnu fazu kupovine i fazu traganja i odlučivanja o kupovini porodičnog putovanja.U tu svrhu postavljene su dve hipoteze koje su testirane primenom dvofaktorske analize varijanse različitih grupa.Istraživanje je sprovedeno tokom marta 2017.godine.Uzorak je činilo 200 ispitanika –roditelja dece potrošača sa teritorije AP Vojvodine.
其他摘要：During the last two decades,researchers in the field of tourism and marketing direct increasing attention towards the process of making purchasing decisions within the family.The effective marketing in tourism necessitates understanding the decision-making process of family vacation purchase.Taking into account the fact that the family decision making process is influenced by children as consumers,this paper analyzes the impact of basic demographic characteristics (age and gender) of this segment in the process of family vacation purchase.The aim of the research was to determine whether the age and gender of children consumers significantly affect the initial purchase phase and the phase of searching and deciding on the purchase of family vacation.For this purpose two hypotheses were tested using two-way between-groups analysis of variance.The survey was conducted during the March 2017.The sample consisted of 200 respondents - parents of children consumers from the territory of AP Vojvodina.
关键词：Tokom poslednje dve decenije istraživači iz oblasti turizma i marketinga sve veću pažnju usmeravaju ka procesu donošenja odluka o kupovini u okviru porodica.Naime,efektivni marketing u turizmu nameće potrebu razumevanja samog procesa donošenja odluke o kupovini porodičnog putovanja.Uzimajući u obzir činjenicu da u procesu donošenja odluke o porodičnoj kupovini uticaj ostvaruju i deca potrošači u radu je analiziran uticaj bazičnih demografskih karakteristika (pol i uzrast) ovog segmenta pri kupovini porodičnog putovanja.Ciljsprovedenog istraživanja bio je utvrditi da li pol i uzrast dece potrošača statistički značajno utiču na inicijalnu fazu kupovine i fazu traganja i odlučivanja o kupovini porodičnog putovanja.U tu svrhu postavljene su dve hipoteze koje su testirane primenom dvofaktorske analize varijanse različitih grupa.Istraživanje je sprovedeno tokom marta 2017.godine.Uzorak je činilo 200 ispitanika –roditelja dece potrošača sa teritorije AP Vojvodine.
其他关键词：During the last two decades,researchers in the field of tourism and marketing direct increasing attention towards the process of making purchasing decisions within the family.The effective marketing in tourism necessitates understanding the decision-making process of family vacation purchase.Taking into account the fact that the family decision making process is influenced by children as consumers,this paper analyzes the impact of basic demographic characteristics (age and gender) of this segment in the process of family vacation purchase.The aim of the research was to determine whether the age and gender of children consumers significantly affect the initial purchase phase and the phase of searching and deciding on the purchase of family vacation.For this purpose two hypotheses were tested using two-way between-groups analysis of variance.The survey was conducted during the March 2017.The sample consisted of 200 respondents - parents of children consumers from the territory of AP Vojvodina.