文章基本信息

标题：The Practice of Creating and Transforming a Business Model
本地全文：下载
作者：Petri Ahokangas ; Jenni myllykoski
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2014
卷号：2
期号：1
页码：6-18
DOI：10.5278/ojs.jbm.v2i1.719
出版社：Aalborg University Press
摘要：Purpose: The paper explores the dynamics of business model creation and transformation as practices. Design/methodology/approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach. Findings: The paper presents an action research based framework for approaching and understanding business model creation and transformation as practices. These practices are rooted in managerial and entrepreneurial experience through the exploration and exploitation of business opportunities and competitive advantages. Practical implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business context and of continuous assessment of the business model in business model creation and transformation. Originality/value: The paper proposes a novel framework for business model creation and transformation and sees them as practices. It also connects business models to opportunity and advantage exploration and exploitation.
其他摘要：Purpose: The paper explores the dynamics of business model creation and transformation as practices.Design/methodology/approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach.Findings: The paper presents an action research based framework for approaching and understanding business model creation and transformation as practices. These practices are rooted in managerial and entrepreneurial experience through the exploration and exploitation of business opportunities and competitive advantages.Practical implications: From a managerial and entrepreneurial perspective, the findingsof the paper highlight the role and dynamism of the business context and of continuous assessment of the business model in business model creation and transformation.Originality/value: The paper proposes a novel framework for business model creation and transformation and sees them as practices. It also connects business models to opportunity and advantage exploration and exploitation.
关键词：Business model creation; business model transformation; practices; business opportunities; competitive advantage.
其他关键词：Business model creation;business model transformation;practices;business opportunities;competitive advantage