文章基本信息

标题：Business Model Scalability in the Cloud Business Context
本地全文：下载
作者：Marko Juntunen ; Petri Ahokangas ; Hang Nguyen 等
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2018
卷号：6
期号：1
页码：19-39
DOI：10.5278/ojs.jbm.v6i1.2396
出版社：Aalborg University Press
摘要：Purpose: The paper explores the antecedents to business model scalability. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach. Findings: The paper presents an action research based framework for approaching and understanding the change needs of business models and business model scalability as practices. These practices are based on a literature review of business opportunities, scalability and market dynamics. Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environ- ment in evaluating business opportunity and changes in opportunity. Originality/Value: The paper proposes a novel framework for business model synchronization against busi- ness opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm.
关键词：Business model; business model change; cloud computing; business model scalability