文章基本信息

标题：The management of the Social Media at the Iberoamerican’s mass media
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作者：Elías Said-Hung ; Ana Serrano-Tellería ; Elvira García-de-Torres 等
期刊名称：Communication & Society (Formerly Comunicación y Sociedad)
电子版ISSN：2386-7876
出版年度：2013
卷号：26
期号：1
页码：69-94
出版社：Universidad de Navarra
摘要：En este estudio se examina cómo gestionan los Social Media 22 medios locales en 12 regiones de Argentina, Colombia, Perú, Portugal, España y Venezuela. A través de 22 entrevistas semi-estructuradas realizadas a los responsables de su gestión, hemos podido observar cómo, en la actualidad, los Social Media son considerados recursos que ayudan al aumento de las capacidades de comunicación y desarrollo informativo, a pesar del poco auge que aún tienen los nuevos perfiles profesionales y del estado inicial de empoderamiento que hay a la fecha de los Social Media, dentro de estos medios. ----------------------------------------------------------------------------------------------------------------In this study we analyze how the social networks are being managed in 22 local digital media of 12 regions of Argentina, Colombia, Peru, Portugal, Spain and Venezuela. Through 22 semi-structured interviews made to their manager, which allow us to appreciate how, at present, the Social Media are seen like resources that help to increase the media capacities around communication and informative channels in spite of the little short development that exist, until now, about new professional profiles dedicated to the social networks management and initial state of empowerment of social media within the media.
其他摘要：In this study we analyze how the social networks are being managed in 22 local digital media of 12 regions of Argentina, Colombia, Peru, Portugal, Spain and Venezuela. Through 22 semi-structured interviews made to their manager, which allow us to appreciate how, at present, the Social Media are seen like resources that help to increase the media capacities around communication and informative channels in spite of the little short development that exist, until now, about new professional profiles dedicated to the social networks management and initial state of empowerment of social media within the media.
关键词：Social Media; management; local media; Iberoamérica; Twitter; Facebook
其他关键词：Social Media;management;local media;Iberoamérica;Twitter;Facebook