文章基本信息

标题：From Voice of Customer Analysis to Digital Strategy Development: the Digital Challenge of a Leading International Player in the Power Generation Industry
本地全文：下载
作者：Luca Luigi Manuelli ; Christian Piombino ; Federica Cugnach 等
期刊名称：Lecture Notes in Engineering and Computer Science
印刷版ISSN：2078-0958
电子版ISSN：2078-0966
出版年度：2018
卷号：2233&2234
页码：835-840
出版社：Newswood and International Association of Engineers
摘要：Today, the vision of the power generation business is increasingly becoming digital. This is demonstrated by the high investment in innovation that involves multinational energy companies, such as Enel and Engie, and consequently their product and service providers: one of these is Ansaldo Energia Group. The proposed paper presents the way in which a leading international player in the power generation industry, as Ansaldo Energia, is facing the digital revolution from analyzing the voice of customer to the implementation and deployment of a digital strategy. The main objective is to increase the value and satisfaction of its clients in a highly dynamic market, which is mature and competitive.
关键词：Ansaldo Energia Group; customer satisfaction; cyber security; digital transformation; innovation; predictive maintenance; smart product and service; smart factory; smart EPC; voice of customer