文章基本信息

标题：A Novel Technique for A/B Testing Using Static Prototypes
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作者：Goldstein, Scott
期刊名称：Weave: Journal of Library User Experience
电子版ISSN：2333-3316
出版年度：2019
卷号：2
期号：1
页码：1-18
DOI：10.3998/weave.12535642.0002.101
出版社：Michigan Publishing
摘要：A/B testing is a powerful technique for evaluating the success of a specific design element, but it is not yet widely adopted among library user experience professionals. Many libraries cannot or choose not to do A/B testing on a live website for a variety of practical reasons. Appalachian State University Libraries recently piloted a variety of A/B testing that has the potential to address some of these shortcomings: a Qualtrics survey of tasks carried out on static prototype websites embedded into the survey as inline frames. The technique allowed us to capture qualitative data in the form of survey questions and link it to quantitative server data typical in “live” A/B tests. Prototype A/B testing allowed us to reap the benefits of A/B testing without needing to modify a production server environment. Based on our findings from a large sample of undergraduate and graduate students, we were able to justify a post-migration design choice.