文章基本信息

标题：Corporate Communication in Social Media with the Use of Linkedin
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作者：Monika Lipińska
期刊名称：Social Communication
电子版ISSN：2299-5382
出版年度：2018
卷号：4
期号：s1
页码：23-29
DOI：10.2478/sc-2018-0020
语种：English
出版社：Walter de Gruyter GmbH
摘要：The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.
关键词：corporate communication ; social media ; LinkedIn