文章基本信息

标题：GESTÃO ESTRATÉGICA DA INOVAÇÃO SUSTENTÁVEL EM EMPRESAS INDUSTRIAIS GALEGAS
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作者：Kneipp, Jordana Marques ; Gomes, Clandia Maffini ; Jardón, Carlos Maria Fernández 等
期刊名称：Gestão e Planejamento
印刷版ISSN：1516-9103
电子版ISSN：2178-8030
出版年度：2019
卷号：20
页码：21-35
DOI：10.21714/2178-8030gep.v20.5177
出版社：Universidade Salvador (UNIFACS)
摘要：Companies are realizing the importance of adopting strategic management of sustainable innovation in order to meet the constraints of the globalized world and achieve superior business performance. Thus, this study aimed to analyze the adoption of a strategic management of sustainable innovation in industrial companies from Galícia. The study was characterized as qualitative and understood a study of multiple cases with Galícia industrial companies. Results showed that there is a rigid legislation and market pressure that drives organizations to adopt practices towards sustainability, but this approach is not characterized as strategic, considering they have a greater focus on product innovation aiming at a higher generation revenue.
关键词：Innovación;Sostenibilidad;Gestión;Inovação;Sustentabilidade;Gestão
其他关键词：Innovation;Sustainability;Management