Charitable giving, emotions, and the default effect.
Fiala, Lenka ; Noussair, Charles N.
Charitable giving, emotions, and the default effect.
I. INTRODUCTION
Charitable giving, in the form of money, time, or in kind,
constitutes a nonnegligible fraction of the economy in many countries.
Nevertheless, there does appear to be scope to increase donations
through the application of behavioral economics. Experimental methods
have been used to test a number of techniques for increasing donations,
including lotteries (Landry et al. 2006), tontines (Lange, List, and
Price 2007), challenge gifts (Andreoni 2006), and matching gift
campaigns (Eckel and Grossman 2003; Karlan and List 2012). The study
reported here considers (1) the potential influence of default donation
levels on charitable giving, and (2) whether informing potential donors
about the presumed effect of defaults mitigates their impact.
By a default, we refer to an action which will be taken unless the
decision maker overrides it by actively choosing another option. If
individuals are presented with a default donation level that becomes
binding unless they change it, it may serve as a reference point, or
anchor (Tversky and Kahneman 1974), from which individuals
insufficiently adjust. Moreover, if the cost of changing a choice
outweighs the benefit of lowering a donation, one might choose to
maintain giving at the default level. If these effects are substantial,
it indicates that a charity can intentionally choose default donation
levels to increase donations. Indeed, defaults have been shown to be
powerful attractors in a number of other domains. (1)
A number of previous experimental studies have explored the effect
of specifying defaults on cooperation or donations. The results are
mixed. Some studies find that defaults affect cooperation. For example,
Altmann and Falk (2009) report that a relatively high default, in a
linear public good game, increases contributions relative to both a
baseline and to a low, noncooperative default. (2) Ebeling (2013) finds
a large effect of a default on the number of people signing up for green
energy. However, in the previous study most closely related to ours,
Grossman and Eckel (2015) find that assigning the initial endowment to a
charity and allowing an individual to draw from it, generates the same
final allocation as awarding the initial endowment to a potential donor
and allowing her to donate from it.
Other studies find that a default can influence decisions under
some conditions but not others. In a field experiment on the default
effect and public good giving, Carlsson, Johansson-Stenman, and Pham
Khanh (2011) find that people in a low default condition contribute
substantially less to a public good, a new bridge, than under a baseline
treatment. Their results from a high default treatment are inconclusive,
however. Altmann and Falk (2009), in a field experiment, find that
introducing multiple defaults for donations to cover different
components of a charity's expenses fails to increase the total
amount of charitable giving, though it can affect the amount assigned to
different expenses. Messer et al. (2007) find that defaults do not
affect contributions in a public good game when implemented alone, but
do have an impact in conjunction with a voting process or communication.
Haggag and Paci (2014) study default tips for cab drivers in New York,
and find that defaults can increase tipping unless they are set too
high, in which case they reduce tip levels. Caplin and Martin (2012)
find that defaults affect decisions, but reduce the quality of decision
making, because some individuals reduce the attention that they pay to
the task and follow the default instead.
There is also related work that considers the effect of providing
either suggested donations or information about other individuals'
donations. These can be viewed as similar to defaults in the sense that
they may serve to create a reference point that influences decisions.
Fosgaard and Piovesan (2015) find that a suggested contribution level
influences cooperation in a public good game. Cappelletti, Gueth, and
Ploner (2011) also study the effect of advice in a social dilemma and
find that it has an effect, but that it is short term in nature. Edwards
and List (2014) find that when charitable donations for a specific
donation level are requested, donated amounts are more likely to be at
that level. Croson and Shang (2008) study the effect of providing social
information, regarding other individuals' prior donations relative
to one's own, on renewals of subscriptions to public radio, and
find that subscribers adjust their decisions in the direction of the
social information. Shang and Croson (2009) report mixed results on the
effect of social information on donation levels, finding a larger effect
on new subscribers, and on those making an intermediate level of
donation.
However, even if a default is effective in increasing donations in
the short run, potential donors may become more sophisticated with
experience. It stands to reason that they might eventually become aware
of default effects and thus may correct for them when they make their
decisions. To examine the implications of such awareness, we include
treatments in which we explain the default effect to participants.(3)
One way to view this procedure is as a form of de-biasing. A large
literature exists on de-biasing methods (see, e.g., Babcock,
Loewen-stein, and Issacharoff 1997; Cason and Plott 2014). Some popular
methods for de-biasing are to ask participants to generate alternative
scenarios, or to make decisions in steps (see, e.g., Kivetz and Simonson
2000; Koriat, Lichtenstein, and Fischhoff 1980). Another method to help
people make better choices is to provide more information about the
decision situation. However, the evidence on the effectiveness of this
is mixed (Elbel etal. 2009; Schwarz etal. 2007; Zikmund-Fisher et al.
2008). The presumed effect of explaining default effects would be to
reduce their magnitude. It is possible, however, that the information
about defaults may make them even stronger attractors, and that
disclosure may well strengthen the default effect. The subjects might
perceive the information as an implicit recommendation and perhaps be
more likely to select the default option.
In our experiment, we monitor the emotional correlates of donation
decisions. It is clear that there may be emotional underpinnings to the
decision to donate. As Small and Verrochi (2009) show, emotionally
charged images can have a profound influence on donations. They observe
that subjects viewing sad pictures donate more on average to a cause.
Emotions are also presumably one of the mechanisms generating the
identifiable victim effect that is known to increase donations (Genevsky
et al. 2013; Jenni and Loewenstein 1997). Furthermore, the act of
donation or failure to donate may generate an emotional response on the
part of the donor Rubaltelli and Agnoli (2012).
A large body of work has shown that emotions do affect decisions in
related contexts. Positive mood can significantly increase people's
willingness to help others (see, e.g., Isen and Levin 1972). In turn,
giving can make people happier and these two effects can reinforce each
other (Anik etal. 2010). A few authors have considered the relationship
between emotional state and the power of defaults. Lemer, Small, and
Loewenstein (2004) demonstrate that sadness and disgust can eliminate
the endowment effect, which is otherwise a robust type of default effect
(Kahneman, Knetsch, and Thaler 1991). Lin et al. (2006) obtain similar
results. Martinez, Zeelenberg, and Rijsman (2011) find that while regret
eliminates the endowment effect, disappointment reverses it.
To study the relationship between emotions and donation, we gather
objective physiological measures of participants' emotions,
registered with Facereading software, before and after they make their
donation decisions. We test whether a positive overall emotional state
predicts a larger donation. We also consider whether one or more of the
six basic universal emotions (Ekman 2007) of happiness, sadness, fear,
disgust, anger, or surprise, is predictive of donations. We test whether
behaving prosocially correlates with people feeling more positively
afterward.
In our experiment, each subject is given an endowment and is asked
to split it between herself and a charity. (4) Our design is in part
based on Carpenter, Connolly, and Myers (2008), who study a dictator
game, in which the receiver is a charitable organization. Subjects are
given the option to choose their preferred charity to contribute to.
They can either pick one from a menu of prespecified options or indicate
a different charity as a destination for a donation. As indicated
earlier, the most closely related work to ours is by Grossman and Eckel
(2015). In their study, there are 20 dollars to be divided between a
participating subject and a charity. Subjects are put in one of two
situations: (1) they are allocated the full endowment of 20 dollars and
can donate any part of it to charity, or (2) the charity is allocated
the full endowment of 20 dollars and the subject can take away any
portion of the money for herself. They observe no difference in the
final allocations under the two conditions.
In our study, we find no evidence that defaults affect donation
levels. Similarly, informing potential donors of the hypothesized effect
of defaults also has no effect. We observe that a more positive
emotional state correlates with making greater donations. Higher
donations lead to a more positive self-reported emotional state, but to
a less positive state as registered by our physiological measure. While
our experiment was not designed to detect the reason for such a
discrepancy, two possible explanations for the pattern are (1) that
there is reporting bias in the self-reports, perhaps because individuals
feel pressured to indicate that donating makes them feel more positive,
or (2) the physiological measure exclusively captures an immediate
affective state, while the self-reports also integrate other sources of
subjective wellbeing. We also find that women donate more than men.
In the next section, we describe our experiment. In Section III, we
report our results, and in Section IV we present our conclusions.
II. EXPERIMENTAL DESIGN AND IMPLEMENTATION
A. Procedures Common to All Treatments
The experiment was conducted in the CentER laboratory at Tilburg
University in the Netherlands, in groups of sizes of between 1 and 16,
in the years 2014 and 2016. In total, 363 subjects (185 male)
participated. They were recruited using the Tilburg University online
recruitment system. The subjects were bachelor's and master's
students majoring in economics, business, and law. In the majority of
cases, the sessions of this experiment were run after other, longer
experiments. (5) In those cases, participants were not informed about
the second session until the first one was completed. A number of
sessions (encompassing 117 subjects) were run with subjects who had not
participated in any experiment beforehand. When possible, all sessions
were run in a separate room from the first, in order to emphasize the
independence of the two experiments, and to thereby enhance isolation
effects. All sessions were run by the same (female) experimenter in
order to eliminate possible experimenter effects which, especially in
the context of charitable giving, can affect behavior (Landry et al.
2006). We employed the z-Tree software (Fischbacher 2007). Subjects
earned 3.20 [euro] (1 [euro] equals approximately US $1.20) on average,
not including the participation fee, in this experiment.
At the beginning of the session, the experimenter turned on video
cameras on each computer with the consent of the subjects. Subsequently,
all subjects received written instructions, which were read aloud by the
experimenter. While subjects could ask the experimenter about something
that was unclear, no between-subject communication was allowed
throughout the experiment. Subjects were paid by bank transfer after the
session.
In all conditions, participants were presented with the screen
illustrated in Figure 1, and asked to split 5 [euro] (in 25-cent
increments) between themselves and a charitable organization. They could
either contribute to KNGF Geleidehonden, a Dutch charity which trains
dogs for visually impaired people, chosen by the experimenter, or could
indicate any other charity of their choice to contribute to. All
donations were sent to the respective charities after all experimental
sessions were finished. Participants could request a receipt proving
that the money was indeed sent to charity, though no subject did so.
Our experimental design allows, but does not require, individuals
to specify a charity of their choice as the destination for their
donation. We consider whether it correlates with donation levels, though
we cannot isolate the effect of the choice of charity on donations from
that of self-selection. That is, people who choose their preferred
charity may be better informed about charities and be more frequent or
larger donors. (6)
B. Treatments and Treatment-Specific Procedures
There were seven conditions (see Table 1). There were three default
levels--low, medium, and high. A low default corresponded to a default
donation equal to 0, medium default to a donation of 2.50, and high
default to a donation of 5. A default level of donation was implemented
by preselecting a button in the display on subjects' computer
screens, as in Figure 1. Subjects were free to change the selection, but
if they took no action to change it, the default level of donation was
implemented. Subjects were required to click on a button labeled Confirm
to submit their decision. Each default level was studied under two
information levels, informed (info), and not informed, about the default
effect. In the informed (info) conditions, participants received the
following information:
Please note that one of the options may be randomly
preselected for you. A number of published
studies have shown that many people will be influenced
by this selection: i.e., they will donate more
if the preselected choice offers a high donation, and
they will donate less if the preselected choice offers a
low donation.
A baseline treatment, in which there was no default and no
information about defaults, was also included. We also ran a number of
sessions with an additional survey asking subjects to self-report their
emotions immediately after the donation decision. In all other respects,
these sessions were identical to the corresponding treatments. Subjects
were not informed that they would be asked about their emotions until
after they made the donation decision. On a scale from 0 to 10, subjects
had to state how happy, sad, angry, scared, and disgusted they felt. In
total, 146 subjects in 15 sessions participated in these treatments.
Table 1 lists the treatments, the number of subjects who
participated in each treatment, the number of sessions conducted, and
the number of subjects for whom we have self-reported data on emotional
state after their decision. Low default corresponded to no donation,
medium to a donation of 2.50 [euro], and high to a donation of 5 [euro].
Our design has sufficient power to detect substantial treatment
effects. The results of power calculations are given in Table A4 in
Appendix B. We assume an [alpha] = .05. Then the power to detect a
difference of one standard deviation (Cohen's d = 1) in average
donation between the Low and High treatments, is 97%. The probability of
detecting an effect size of d = 1 between Low-info and High-info is
greater than 99%. The probability that we detect an effect size of d =
.5, one-half of a standard deviation, is .47 between Low and High, .77
between Low-info and High-info, and .91 between the pooled data from Low
and Low-info and the pooled data from High and High-info.
C. Facereader Software
All participants were videotaped, with their consent, during the
entire session, using the webcam on their computer screen. The
videotapes were analyzed later using Noldus Facereader 5. Facereader
classifies a facial expression by how much it reflects the six basic
emotions of happiness, sadness, anger, fear, disgust, and surprise. It
also measures conformity to a neutral expression. (7) The facial
expressions that correspond to the six basic emotions appear to be
universal and innate, in that they are common across all cultures and
different primates (Ekman 2007; Ekman and Friesen 1986), as well as
between blind and sighted humans (Ekman 2007; Matsumoto and Willingham
2009).
Facereader has been shown to reliably identify the emotion an
individual intends to show (Bijlstra and Dotsch 2011). It also
correlates highly with self-reported emotions (Den Uyl and Van
Kuilenburg 2005). Furthermore, it classifies human expressions as well
as do human observers (Kudema-Iulian, Marcel, and Valeriu 2009;
Lewinski, Fransen, and Tan 2014; Terzis, Moridis, and Economides 2010).
Most relevant for this study, it correctly identifies happiness as the
emotion an actor intends to express, with an accuracy rate of 97% (Den
Uyl and Van Kuilenburg 2005). Facereader has been used in experimental
economics to study risk aversion (Nguyen and Noussair 2014), asset
markets (Breaban and Noussair 2017), and rejection decisions in
ultimatum games (Van Leeuwen et al. forthcoming).
Facereading has a number of attractive features as a tool to
measure emotions. It provides objective physiological correlates of
subjects' emotional states (in contrast to self-reports where
subjects may have incentives to misreport their true feelings). It
yields a quantitative measure for the intensity of emotions. It operates
unobtrusively, meaning that the data collection would likely not be
noticed by the subjects had they not been informed about it. Finally, it
operates in nearly real time, with current emotional states registered
30 times per second.
Facereader reports values for the six emotions and neutrality on a
scale between 0 and 1. From these, we derive a measure of valence at
time t that equals:
(1) [valence.sub.t] = [happiness.sub.t] - 0.25 x ([anger.sub.t] +
[sadness.sub.t] + [fear.sub.t] + [disgust.sub.t]).
This is a measure of the net positivity of an emotional state, in
that it equals the difference between the only positive basic emotion,
happiness, and the average of the four negative emotions: anger,
sadness, fear, and disgust. Valence ranges from -1 to +1. This measure
differs somewhat from the standard measure that Facereader computes,
which is [valence.sub.t] = [happiness.sub.t] - max{[anger.sub.t],
[sadness.sub.t], [fear.sub.t], [disgust.sub.t]}. Surprise and neutrality
are not considered as positive or negative emotions, and therefore do
not enter into the valence calculation. (8)
In our experiment, we measure participants' emotional state
both before and after their donation decision. To register
subjects' emotions before the decision, we measure emotional state
from the beginning of the reading of the experimental instructions until
they make their decisions. The recorded value of each emotion is then
averaged over this time period. To compute emotions after the decision,
we average the recorded value of each emotion over the 5 seconds
immediately following the donation choice.
The timing of the sessions, and in particular of the emotion
measurement, is described in Figure 2. At the beginning of the session,
subjects are seated with the video cameras already turned on. The
instructions are then read by the experimenter, and all video from this
point onward is included in the Emotions Before measure of emotional
state. (9) Subjects then submit their donation decision. The Facereader
data for the 5 seconds immediately after the donation decision
constituted the Emotions After data. Afterward, in some sessions, the
survey regarding subjects' emotional state was administered. For
some more detail on the operation of Facereader, see Appendix C.
III. HYPOTHESES
The three hypotheses that we evaluate originate in previous
research. The first hypothesis is that the default pull on donations
would appear in our setting. As we described earlier, the results from
prior work are mixed regarding whether defaults influence decisions.
Nevertheless, because a majority of the previous studies conducted in
related settings have reported an effect of defaults under at least some
conditions, we maintain, a priori, the hypothesis that default donation
levels shift decisions closer to the default level.
HYPOTHESIS 1: People facing a lower (higher) default contribute
less (more) to charity.
As indicated earlier, explaining to an individual that a default
may affect her decisions could alter her behavior. It may cause her to
try compensate for the effect. That is, she may adjust her donation
consciously to attempt to offset the impact of the default. If a
substantial fraction of individuals respond in this manner, the effect
of defaults on donations will be reduced. This is in line with previous
research (Zikmund-Fisher et al. 2008). However, it is also possible that
the information will render the default level an even stronger anchor or
reference point. Thus, our hypothesis about the difference between
conditions with and without information is that there is no effect and
thus the tests we conduct are two-sided.
HYPOTHESIS 2: Informing participants about the default effect does
not affect donations.
Our third hypothesis has two parts and concerns the relationship
between emotional state and donation level. The first part is that prior
emotional state correlates with subsequent donations, with more positive
emotions accompanying higher levels of giving. A number of previous
studies have reported that positive emotional state, as indicated in
self-reports, correlates positively with subsequent charitable giving
(Anik et al. 2010; Isen and Levin 1972). This leads us to hypothesize
that the same relationship would exist when emotional state is measured
with Facereading software. The second pattern is a correlation between
the amount donated and subsequent emotional state, with greater
donations leading to more positive emotions. Anik et al. (2010) find
that individuals report greater satisfaction after making a donation.
However, DellaVigna, List, and Malmendier (2012) argue that if giving
takes place out of social pressure, which may lye present in our
experiment, it can lower the utility of the donor. Because of these
potentially offsetting effects, we hypothesize that making a donation
has no overall relationship with subsequent emotional state.
HYPOTHESIS 3a: Individuals with more positive emotional valence,
and greater happiness, donate more.
HYPOTHESIS 3b: Emotional valence and happiness after the donation
decision is uncorrelated with the amount donated.
IV. RESULTS
This section is organized as follows. We first briefly describe the
overall patterns in the data, and then evaluate our two hypotheses about
the relationship between defaults, information, and donation levels. We
then turn our attention to the relationship between emotions and giving.
Finally, in Section IV.B, we report a number of observations from an
exploratory analysis of the data.
A. Description of the Data and Tests of Hypotheses
The average donation in each treatment is shown in Figure 3, and
histograms of donations in the pooled data from all treatments, as well
as from each treatment separately, are given in Figures 4 and 5. At
least six prominent patterns appear in the overall donation data. First,
out of a total of 363 subjects, approximately a fifth (78) donated
nothing; the share of people donating zero ranged between 19% (Medium,
High, Medium info, and High info) and 25% (Baseline) in different
treatments. Second, about a tenth (41) of the subjects donated
everything; their share per treatment ranged between 6% (Low info) and
16% (Medium). Third, 13% (48) of subjects offered a 50:50 split; the
lowest share of these subjects was in Low (6%), and the highest in the
High condition (19%). Fourth, 15% (56) of our subjects donated 1 [euro],
corresponding to 20% of their endowment; 20% (74) of subjects donated
between 1 and 1.5, a typical average range of giving in dictator games
(Engel 2011). Their share ranged between 10% (Medium) and 26% (Low) of
subjects. Fifth, the treatment averages lie within a fairly small range,
from 1.6 in Low to 2.0 in High. Sixth, the distributions in each of the
seven treatments give the impression of being quite similar.
Our first hypothesis is that the default level of donation would
affect the decisions of participants. In contrast, however, the first
result that we report is that the presence or the level of a default
donation has no significant effect on giving.
RESULT 1: Defaults do not affect donations.
Support for Result 1: Figure 3 shows the average donation by
treatment. The impression conveyed by the figure is that differences
among treatments are relatively small while the standard deviations
within each treatment are large. Table 2 reports the results of Wilcoxon
rank-sum tests of treatment differences. None of the treatments is
significantly different from any other at any conventional significance
level. Additionally, the Kruskal-Wallis test also cannot reject the null
hypothesis of there being no difference between treatments (p value of
.918 with ties). Furthermore, Kolmogorov-Smimov tests of the equality of
distributions fail to reject the hypothesis that the distributions of
donations are equal in any pairwise comparison of two treatments at the
5% level. This confirms the visual impression in Figures 4 and 5, which
contain detailed histograms of donations by treatment, and for the
pooled data from all treatments.
The lack of a default effect reported in Result 1 suggests, but
does not necessarily imply, that informing individuals that defaults may
exert an effect on their decisions would have no impact. Indeed, as
reported in Result 2, we find that the information does not affect
donation levels.
RESULT 2: Informing individuals about the anticipated effect of
defaults has no effect on donations.
Support for Result 2: We make pairwise comparisons between the Low
and Low-Info, Medium and Medium-Info, and High and High-Info treatments,
using Wilcoxon rank-sum tests. The results are reported in the bottom
portion of Table 2. None of the differences are significant at
conventional levels.
To check that the lack of treatment effects is not a consequence of
differing session size or gender composition among treatments, we run
ordinary least squares (OLS) regressions with contribution as the
dependent variable, and treatment dummies as independent variables. The
estimates are reported in Table 3. The table shows that, regardless of
the control variables used, the treatment dummies are never significant.
Results 1 and 2 indicate an absence of support for Hypothesis 1,
but do support Hypothesis 2. However, though defaults do not affect
decisions, other factors may well do so. Results 3 and 4 consider the
emotional correlates of donations. Result 3 reports that positive
valence, as well as the specific emotion of happiness, as registered
with Facereading software, are correlated with greater subsequent
donations.
RESULT 3: Emotional valence, as well as happiness, is marginally
significantly correlated with subsequent donations for the overall
sample.
Support for Result 3: Figure 6 illustrates the donation level for
each quartile of happiness, sadness, and overall valence. Individuals in
the least happy quartile donate an average of 1.6 [euro] while those in
the happiest quartile donate 2.1 [euro]. Valence exhibits a similar
pattern, with those in the highest quartile donating roughly 24% more
than the lowest. Sadness does not exhibit a consistent relationship with
donation level. The same is the case for fear, anger, and disgust, which
are not illustrated.
The Spearman rank correlation coefficients, between both happiness
and valence prior to the decision and donation level are positive, at
[rho] = .101 and .104, respectively. Those correlations are marginally
significant, yielding p values of .060 and .052. Additional evidence for
these relationships can be seen in Table 3. In Equations (5) and (6),
the coefficient of the variable Happy Before is significant in both
regressions, albeit only at the p <. 1 level in one of the estimated
equations. If Happy Before is replaced by Valence Before, in otherwise
identical specifications for Equations (5) and (6), Valence Before is
significant at p < .05 in both regressions.
There are two special supgroups of particular interest for whom the
relationship between emotional state and giving is stronger than for the
full sample. The first is those who donated very high amounts, at least
three-fourth of the 5 [euro] endowment. They are significantly happier
and have more positive valence than the rest of the sample (p = .012 and
.025). This is shown in Table 4. The second consists of those
individuals who chose their charity (5.5% of all subjects). They exhibit
a positive correlation of 0.539 (p = .017) between prior happiness and
donation level. While relatively small in number, and the decision to
specify a charity is endogenous, this is an important subgroup, because
they are presumably more likely than other participants to be active
donors outside the experiment. For this subgroup, prior sadness is also
negatively correlated with donation ([rho] = -.406, p = .084), and for
them, valence exhibits a large and significant correlation as well
([rho] = .581, p = .009).
We now consider whether donations affect the emotional state of the
donor, and the pattern we observe is described in Result 4.
RESULT 4: Higher donations are positively correlated with
subsequent self-reported emotional valence, as well as with happiness.
However, higher donations are also correlated with subsequent decreases
in our physiological measure of valence and of happiness, so that after
the giving decision, donors and nondonors are in a similar emotional
state.
Support for Result 4: Figures 7 and 8 show the relationship between
donations and subsequent self-reported emotional state. They contain
histograms of donation levels for the lowest, second-lowest,
second-highest, and highest quartile of individuals in terms of how
strongly they report happiness and sadness, as well as in terms of the
positivity of their emotional valence, which is derived from the
emotions they report. The figures show that happiness and positive
valence are associated with higher donations. Those who donated 0 are
considerably more likely to report low happiness. Similarly, those who
made the maximum possible donation of 5 [euro] are more likely to
describe themselves to be in a happy emotional state than other
participants.
Donations and happiness have a correlation of 0.214 (p = .01).
Donation correlates with valence at 0.288 (p < .000), and with
sadness at -0.188 (p = .023). When comparing the individuals in the
lowest and highest quartiles of self-reported emotions, the average
donation is significantly different between the groups for happiness (p
= .047) and valence (p = .003), though not significantly different for
sadness (p = .135).
The Facereader data are illustrated in Figure 9. The figure
suggests an absence of a relationship between the amount of donation and
emotional state. Table 4 shows the magnitude of valence, as well as
happiness and sadness, both before and after the decision to donate, for
different ranges of donations. Columns 1 and 2, which reflect data from
the most observations, show that valence and happiness decline after the
decision.
A Wilcoxon signed-ranks test is used to consider whether valence
differs before and after making the donation decision. The results are
reported in Table 5. Valence is lower after than prior to the decision
(p <.001). However, this result only holds for the pooled data from
donors and nondonors, and for instances in which the donation is
positive. When the subject's donation equals zero, the values for
the valences before and after the donation decision are statistically
indistinguishable (p = .257). The tests in the last three columns
suggest that higher donors experience particularly large decreases in
valence after their decision, bringing them to similar levels of valence
and happiness as others who donated less. While this last relationship
is based on relatively few observations and the analysis is exploratory
in nature, it does suggest that at least some donors experience less
positive emotions after making a decision to donate.
B. Other Correlates of Giving
Although the treatments do not correlate with decisions, we do find
that a number of other factors do exhibit significant relationships with
donation decisions. The first of these is that there is a small but
significant correlation between the number of subjects in a session and
average donations.
OBSERVATION 1: The number of subjects in a session correlates
negatively with average donation.
Support for Observation 1: The correlation between donation and
session size, equal to -0.164 (p=.002), is negative and significant. As
illustrated in Figure 10, this effect is driven particularly by the
smallest session sizes (four or fewer subjects in a session), in which
donations are higher.
There are at least two plausible explanations for this effect.
First, it may be the case that subjects perceive greater anonymity in a
larger group and interpret this as a license to behave selfishly.
Second, is that if the subjects think that the experimenter is aiming to
raise a fixed amount of money, such as 20 [euro], then subjects in
larger groups feel less responsible individually for reaching this
target, reasoning that there are sufficiently many other people who can
donate instead.
However, as can be seen in Table 3, this correlation does not
account for our Results 1 and 2 that show a lack of differences in
donations between treatments. Even when controlling for session size,
which has a significantly negative coefficient, the results that
defaults or information about them have no effect on donations are
unaltered.
Another strong correlate of donations is gender. We find that
females donate significantly more than males. This pattern is summarized
as Observation 2.
OBSERVATION 2: Male subjects donate significantly less than female
subjects.
Support for Observation 2: The average donation of males is 1.5
[euro], while the average for females is 2.1 [euro]. A Wilcoxon rank-sum
test yields a p value of <.001, indicating that the difference is
significant. (10)
These results contrast, for example, with those of Bolton and Katok
(1995), who find no evidence for gender differences in generosity in the
dictator game, while corroborating the results of List and Price (2009)
and DellaVigna et al. (2013), and the overall conclusion of Engel
(2011), that women give more than men in dictator games.
In addition, we observe some evidence that the genders exhibit some
differences in how their donations change in response to receiving
information about the presumed effect of defaults.
OBSERVATION 3: There is some evidence of gender differences in the
response to information about defaults. When women in the low default
condition learn that a low default is thought to lower donations, they
respond by increasing their donations. When men in the high default
condition learn that a high default is thought to increase donations,
they respond by lowering their donation.
Support for Observation 3: All p values for the comparisons
reported in Table 2, when conducted for the subsamples consisting of
each gender separately, remain above .05 with two notable exceptions.
First, when facing a low default and being informed about it, women
increase their donations relative to when they have no information (1.7
[euro] in the Low treatment compared to 2.3 in Lowinfo, p value of
.034). Second, when facing a high default and being informed about it,
men decrease their donations from 1.7 [euro] in High to 1.2 in High-info
(p value of .042).
The next observation concerns the subset of the sample (5.5%),
which chooses their own charity. We find that they donate more than
others. The relationship is correlational rather than causal, because
the decision to name a recipient's charity is endogenous. The
presence of such a correlation is quite reasonable, as these individuals
are presumably more likely to be active donors outside of the experiment
than the rest of the sample.
OBSERVATION 4: People who choose their charity to contribute to
donate more than those who do not.
Support for Observation 4: While the average donation of those who
do not choose their charity is 1.8, those who specify a destination for
their donation give an average of 2.5. A Wilcoxon rank-sum test rejects
the hypothesis that the two levels are equal (p = .019). (11)
V. CONCLUSION
In our study, we do not detect any effect of a default on donation
decisions. Those who were given relatively low, medium, and high default
donation levels behave in a similar manner. We also observe that
informing individuals about defaults has no impact on their decisions.
This does not suggest that de-biasing techniques are not effective;
there was no behavioral bias to remove.
We have also studied the relationship between emotions and giving.
We corroborate, using Facereading software to measure emotional state,
the finding that greater happiness, prior to the donation decision, is
correlated with higher donations. A similar relationship holds for
overall valence. Those in a more positive overall emotional state prior
to the donation decision tend to donate more.
Self-reports indicate that those who donate are in a more positive
emotional state afterward. However, our facereading data show those who
donate experience a subsequent drop in emotional valence, which returns
them to the average level of the whole sample. The disagreement between
the self-reports and Facereader may be due to a number of factors. One
interpretation of this pattern is that Facereader data are unreliable
measures of emotional state. However, this claim is belied by a number
of studies that have documented intuitive relationships between
Facereader data and economic decisions (Breaban and Noussair 2017;
Nguyen and Noussair 2014; Van Leeuwen et al. forthcoming), as well as
the studies cited in Section II.C that have validated Facereader as a
tool to measure emotional state.
Another possibility is that the self-report data include responses
from individuals who feel compelled to make donations against their
wishes. Della Vigna, List, and Malmendier (2012) note that some
individuals try to avoid donating when they can, suggesting that
confronting a decision about giving is an unpleasant experience. Indeed,
we do observe higher donations in sessions where few subjects are
present, perhaps because individuals felt more pressure to give in small
sessions.
Alternatively, the discrepancy may reflect the fact that
facereading captures an immediate snapshot of current emotional state
that puts much weight on the money that one has just spent or the social
pressure present at the moment, while the self-reports reflect a more
comprehensive sense of well-being. This may reflect future expectation
of positive emotions and other dimensions of satisfaction resulting from
the donation that are not necessarily manifested in immediate positivity
of emotional state.
Prior results are mixed with regard to the effectiveness of
defaults. While defaults seem to have an effect in some settings, these
appear to have a tendency to be situations in which the context is
relatively complex and unfamiliar to participants (Choi et al. 2004;
Schweitzer 1995). Our reading of the literature and our own work leads
us to believe that these two factors, (1) complexity and (2)
unfamiliarity, are conducive to defaults having an effect. Our task is
very simple and rather familiar to many participants, and this may make
it more likely that people would form decisions with confidence and
override the defaults.
We make no claims that providing information about the role that
defaults are thought to have would never have an effect on decisions in
other contexts. A research strategy for future work to demonstrate this
might be to use a protocol of a previous study that is known to produce
large default effects, and to add a treatment in which subjects are
informed of the effect that a default is known to have. One would then
measure the extent to which the default effect is mitigated by this
information.
APPENDIX A: EXPERIMENTAL INSTRUCTIONS
This section contains the instructions used at the experiment. The
paragraph written in italics was added for the three informed
conditions.
This is an experiment in the economics of decisionmaking. You will
be asked to split 5[euro] (in 25 cent increments) between yourself and a
charitable organization. Your earnings depend only on the decision you
yourself make and will be kept private from other participants.
The charitable organization that will receive any money you and
other students decide to donate is KNGF Geleidehonden (The Royal Dutch
Guide Dog Foundation), which trains guide dogs for visually-impaired
people. If you prefer, we can donate it to another charitable
organization. Please indicate which one here:...
You will now be presented with a screen similar to the following
one. You can only select one option.
The amount I wish to donate to the charity is...
* 5.00
* 4.50
* 4.00
* 3.50
* 3.00
* 2.50
* 2 00
* 1.50
* 1.00
* 0.50
*0 00
Please note that one of the options may be randomly
preselected for you. A number of published studies have
shown that many people will be influenced by this selection:
i.e., they will donate more if the preselected choice offers a
high donation, and they will donate less if the preselected
choice offers a low donation.
You will be paid within two working days via a
bank transfer.
If you have any questions, please raise your hand and
ask now.
Note: You will be video-taped throughout the experiment.
APPENDIX B: ADDITIONAL TABLES
This appendix contains two types of supplementary tables. Tables
A1, A2, and A3 provide more information on how subjects were randomized
into sessions and treatments, and the various experiments that they
participated in prior to ours. Table A4 provides power calculations for
three different effect sizes.
The studies referred to in Tables A1 and A2 are the following:
Y11 = Noussair, C. N., and Y. L. Xu. "Information Mirages and
Financial Contagion in an Asset Market Experiment." Journal of
Economic Studies, 42(6), 2015, 1029-55.
Y12 = Noussair, C. N., S. Tucker, and Y. L. Xu. "Futures
Markets, Cognitive Ability and Mispricing in Experimental Asset
Markets." Journal of Economic Behavior and Organization, 130,2016,
166-79.
Ays = Terzi, A., C. Koedijk, C. N. Noussair, and R. Pownall.
"Reference Point Heterogeneity." Frontiers in Psychology,
7(September), 2016,1-10; article 1347.
Mrkt1 = Unpublished market experiment.
Mrkt2 = Unpublished market experiment.
Eli = Unpublished, experiment about environmental economics.
Gon1 = Unpublished, macroeconomic experiment.
Gon2 = Unpublished, macroeconomic experiment.
Car = Unpublished, art appreciation experiment.
Gyu = Unpublished, auction experiment.
Vik = Unpublished, experiment about goal setting.
VanK = Unpublished, experiment about individual decision-making
under uncertainty.
Sig = Unpublished, experiment about social preferences.
APPENDIX C: THE FACEREADER SOFTWARE
In this appendix, we provide some more information on using Noldus
Facereader[TM] to measure emotional state. Facereader can be used to
analyze images, previously recorded video, or videos taken in real time.
It can analyze video at a rate or up to 30 frames a second. For more
information, please see
http://www.noldus.com/human-behaviorresearch/products/facereader.
TIME COURSE OF EMOTIONS
We use a 5-second window after an event to capture the emotional
reaction to the stimulus in our experiment, the donation decision.
According to Ekman (2007), most emotional expressions are approximately
2 seconds long; with very rarely the expressions being shorter than 0.5
a second, or longer than 4 seconds.
Ekman (2007) also notes that short but very intense expressions can
be a sign that a subject is trying to conceal the emotion. In contrast,
low intensity expressions that last for a long period of time can be a
sign that a subject is deliberately controlling the emotion. Note that
typically in Facereader experiments, such as ours, subjects are aware
that they are videotaped but not that their emotions are being analyzed,
and therefore should have few reasons, if any, to conceal emotions.
HOW FACEREADER OPERATES
Noldus Facereader[TM] uses the Active Template Method (ATM) to
locate the position of a face in an image. Should this method fail to
locate a face, a second algorithm (Viola Jones cascaded classifier
algorithm) takes over. Then, the Active Appearance Model (AAM) locates
530 key points on the face (see Figure A1), using a database of several
thousand annotated images. It then, using a proprietary algorithm,
correlates the degree to which the distances between these points
conforms to canonical profiles for the six basic universal emotions. It
then derives a measure of overall valence of emotional state based on
the values of the individual emotions. For video, it can calculate these
emotional states at a rate of up to 30 times per second.
It is possible to calibrate Facereader for each individual subject,
by taking video of her at the outset of the experiment and measuring
deviations from this initial profile. Alternatively, it is also possible
to calibrate based on a library of several thousand images that
accompanies the software.
RUNNING EXPERIMENTS WITH FACEREADER
Our experience has been that Facereader functions more effectively
when a camera with HD resolution is used. The camera is best positioned
on top of the computer screen that the subject will be using, and
adjusted such that it gets an unobstructed full frontal view of the
subject's face (though Facereader is able to follow the face to
some extent). Note that new versions of Facereader (versions 5 onward)
are able to read facial expressions for subjects with glasses, facial
hair, or scars/tattoos.
The experimenter should not stand behind or next to subjects during
the experiment, as the camera might capture his/her face as well, and
the emotional reading might shift from the subject to the experimenter.
This problem could be exacerbated if the laboratory has poor quality
lighting (which includes the light being positioned behind the subject,
thereby putting him/her in the shadow), or if the subject does not look
at the camera. For this reason, it is important not to analyze the first
few seconds after turning the camera on and the last few seconds before
the camera is turned off if the experimenter is in front of it during
those moments.
Recently, a new software program, [mu] Cap was developed. It can
merge z-tree and video footage, which makes analyzing the data much
easier, because it coordinates the timing of the ztree data and the
video. This software can be downloaded for academic purposes free of
charge at http://mucap.davidschindler.de/. See the working paper of
Doyle and Schindler (2015) for more details.
Caption: FIGURE A1 AAM Facereader Analysis
TABLE A1
Cross-Tabulation: Subjects, Sessions, and Prior Experiments I
Condition None Yll Y12 Mrktl
Baseline 1 5,7 2(2x), l(8x)
Low 2,1 8 3 1
Medium l(3x) 2,l(4x)
High 2,3 8 8 2
Low info 9 3,l(3x)
Medium info 2,1
High info 5,l(2x) 2(2x),l(2x)
Condition Mrkt2 Eli Car Gonl
Baseline 6
Low 6
Medium 1 7 6 *
High 8
Low info 2,l(5x) 9
Medium info 5,9,10
High info l(5x) 6,7
Condition Gon2 Ays Gyu Vik VanK Sig
Baseline 6(3x) 9 10 ** 1,1,8
Low 2
Medium 3 2
High
Low info
Medium info 4
High info
Notes: The table lists, for each treatment, the size of the
sessions conducted, and which experiment preceded them, if any. In
case multiple sessions of the same size in the same cell were run,
this is indicated in the parentheses. * and ** are cases where one
subject's data was excluded from analysis, because it was
discovered after the session that he/she had participated in the
experiment previously. For these two sessions, although the session
sizes were 6 and 10, we only have 5 and 9 data points,
respectively.
TABLE A2
Cross-Tabulation: Subjects, Sessions, and Prior Experiments
II
Condition None Ays Gon1
Baseline
Low B B
Medium A A
High
Low info
Medium info
High info
Notes: The table shows the two sessions where some subjects
participated in one experiment and others participated in
a different experiment, prior to ours. In session A, three
subjects previously participated in the Ays experiment, and one
in no experiment. In session B, seven subjects participated in
the Gon 1 experiment, while one subject in no experiment.
TABLE A3
Cross-Tabulation: Subjects in Mixed Treatment Sessions, No
Prior Experiment
Ses- Ses- Ses- Ses-
Condition sion 1 sion 2 sion 3 sion 4
Low info 6 4 4 4
Medium info 4 4 4 6
High info 4 4 8 4
Ses- Ses- Ses-
Condition sion 5 sion 6 sion 7
Low info 2 6 5
Medium info 5 4 4
High info 4 3 4
Notes: The table lists how many subjects participated in each
of the sessions, conducted in 2016, in which different subjects
were randomized to different treatments within the sessions.
TABLE A4
Power Calculations
Assumed Low Low-info Low and Low-info
Effect versus versus versus High and
Size High High-info High-info
1 0.97 1 1
0.5 0.47 0.77 0.91
Notes: The table gives the calculated power for each of our
three key comparisons. We assume a two-tailed comparison,
parent distribution normal, and alpha equal to .05.
ABBREVIATIONS
AAM: Active Appearance Model
ATM: Active Template Method
OLS: Ordinary Least Squares
LENKA FIALA and CHARLES N. NOUSSAIR
Fiala: Ph.D. Candidate, Faculty of Economics and Business, Tilburg
University, Warandelaan 5000LE, Netherlands. Phone +31 13 466 2416, Fax
+31 13 466 3042, E-mail
[email protected]
Noussair: Professor, Department of Economics, University of
Arizona, Tucson, AZ 85721. Phone 1-520-621-6629, Fax 1 520621 8450,
E-mail
[email protected]
10.1111/ecin.12459
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(1.) Defaults have been shown to exert effects on the choice of
whether or not to donate organs (Johnson and Goldstein 2003), as well as
on savings decisions (Madrian and Shea 2001). As many researchers have
argued, defaults can be seen as implicit recommendations or an
experimenter's expectation (McKenzie, Liersch, and Finkelstein
2006), or as social norms (Carlsson, Johansson-Stenman, and Pham Khanh
2011), which may be costly to violate. Defaults may anchor
participants' decisions (Dhingra etal. 2012; Dinner et al. 2011),
and switching away from them might involve cognitive effort (Johnson and
Goldstein 2003). People can also suffer from status quo bias (Kahneman,
Knetsch, and Thaler 1991; Korobkin 1997) and hence be unwilling to
override the default. People can simply procrastinate and keep on
postponing a decision, effectively making the default option apply (as
argued by Choi et al. 2003).
(2.) Andreoni (2006) shows that framing a social dilemma as an
opportunity to contribute to provide a positive externality generates
higher contributions than a payoff-equivalent framing that allows
players to withdraw funds from a group account.
(3.) Loewenstein etal. (2015) study whether informing individuals
about default effects negates these effects in the choice of advance
directives about medical care. These directives specify instructions for
physicians in the event that a patient loses the capacity to make his
own decisions. For such decisions, default effects were observed, and
these persisted when it was disclosed beforehand that defaults affect
decisions.
(4.) Engel (2011), in a metastudy of dictator game experiments,
reports that dictators give away on average around 28% of their
endowment. If the recipient is needy or deserving (such as a charity),
donations are higher.
(5.) See Appendix B for a cross-tabulation of the treatment to
which subjects were assigned and the previous experiment in which they
participated.
(6.) The characteristics of the charity in question matter, and
must be taken into account when considering how to increase donations. A
charity seen as effective and providing quality services is likely to
attract greater donations (Sargeant, West, and Ford 2004). Personal
involvement or experience can induce people to choose one charity over
another (Bennett 2003). Empathy with a particular cause leads to greater
donations (Basil, Ridgway, and Basil 2008; Small and Simonsohn 2008).
(7.) The newest version of Facereader, version 7, can also measure
contempt and arousal.
(8.) While there is consensus in the literature that happiness is
positive in valence, and that anger, fear, sadness, and disgust are
negative in valence, there is no consensus about how an aggregate
measure of valence should be constructed from these specific emotions.
We chose our particular measure because, unlike the measure that
Facereader computes, it always places some weight on each of the
negative emotions.
(9.) Facereader requires a nearly full frontal view of the subject
to compute an emotional state. Before the reading of instructions, most
subjects are looking away from their computer screen in other
directions. During the reading of the instructions, facial expression
data can typically be registered part of the time. We were able to
obtain data for most individuals in the few seconds before submitting
their donation and in the few seconds afterward.
(10.) We conducted several regressions to verify that the effects
of gender and of session size are robust when we control for the other
effect. Specifically, we estimated the following equations:
[Donation.sub.i] = [[beta].sub.1]Male + [[beta].sub.2]Sessionsize +
[[epsilon].sub.i]; [Donation.sub.i] = [[beta].sub.1]Male +
[[beta].sub.2]Sessionsize + [[beta].sub.3]Owncharity + [[SIGMA].sub.k]
[[beta].sub.k][D.sub.k] + [[epsilon].sub.i]; and [Donation.sub.i] =
[[beta].sub.1]Male + [[beta].sub.2]Sessionsize +
[[beta].sub.3]Owncharity + [[SIGMA].sub.k] [[beta].sub.k][D.sub.k] +
[[SIGMA].sub.m] [[beta].sub.m][E.sub.m] + [[epsilon].sub.i]. In the
second and third regressions, there are six dummy variables [D.sub.k],
one for each treatment other than the Baseline. In the third regression,
there are also six variables [E.sub.m], where m[member of] (Happy, Sad,
Scared, Angry, Disgusted, Surprised), corresponding to the level of each
of the emotions experienced by participant i before the donation
decision. The estimated coefficients, associated t statistics, and p
values in the first equation are [[beta].sub.1] = -.6013, t = -3.69,
p< = .001, and [[beta].sub.2] = -.0673, t = -3.46, p = .001. For the
second equation, the estimated coefficients are [[beta].sub.1] =
-.657895, t=-3.96, p< .001; [[beta].sub.2] = -.800, t = -3.63, p
<.001; and [[beta].sub.3] = -.9412, t = -2.57, p < .01; For the
third equation, the estimated coefficients are [[beta].sub.1] =-.7267, t
= -4.11, p < .001; [[beta].sub.2] = -.0816, t = -3.37, p = .001; and
[[beta].sub.3] = -.9513, t = .3749, p = .012. See also estimated
Equation (6) in Table 3 for another specification. Thus, there is strong
evidence that both gender and session size have independent and
significant effects on donation.
(11.) Three percent of women and 8% of men choose their charity.
Among the individuals who specify a charity, there is no gender
difference in donation level. Males donate 2.4, and females 2.8, on
average, and a rank-sum test fails to reject equality (p = .357).
Caption: FIGURE 1 Decision Screen
Caption: FIGURE 2 Timing of Emotion Measurements
Caption: FIGURE 3 Average Donation by Treatment
Caption: FIGURE 4 Donation Distribution
Caption: FIGURE 5 Donation Distribution by Treatment
Caption: FIGURE 6 Emotions Prior to Decision (Facereader)
Caption: FIGURE 7 Donations and Subsequent Self-Reported Emotions
Caption: FIGURE 8 Self-Reported Emotions after Decision
Caption: FIGURE 9 Facereader Emotions after Decision
Caption: FIGURE 10 Average Donation by Session Size
TABLE 1
The Treatments
Number of Number of Number of
Condition Subjects Sessions Self-Reports
Baseline 84 22 53
Low 31 8 0
Medium 31 14 0
High 31 6 0
Low info 62 19 31
Medium info 62 13 31
High info 62 21 31
Notes: The table reports summary statistics of the number
of subjects in each treatment, on how many sessions were
run for each treatment (there were seven sessions where
multiple treatments were run at once), and how many subjects
completed a questionnaire about their emotional state after the
donation decision was completed.
TABLE 2
Wilcoxon Rank-Sum Test of the Effect of
Defaults and Information on Donations
Null Hypothesis p Value
Baseline = Low .651
Baseline = Medium .506
Baseline = High .372
Baseline = Low info 1.000
Baseline = Medium info .920
Baseline = High info .936
Low = Medium .338
Medium = High .910
Low = High .206
Low info = Medium info .986
Medium info = High info .958
Low info = High info .994
Low = Low info .543
Medium = Medium info .559
High = High info .388
Info = No info .757
Low & Low info = High & High info .480
Notes: The table gives the p values of rank-sum tests conducted
between different pairs of treatments. The baseline
treatment is compared to all conditions. Each default level
with no information is compared its counterpart with information.
Within each information condition, each of the three
default levels is compared to the two other default levels. The
results show that no treatment is significantly different from
any other. Hence, we find no effect of defaults, and no effect
of information, on donations.
TABLE 3
Robustness Check: Is There a Default Effect after All?
(1) (2) (3)
Low -0.172 -0.236 -0.218
(0.343) (0.338) (0.342)
Medium 0.247 0.241 0.253
(0.343) (0.338) (0.341)
High 0.255 0.230 0.286
(0.343) (0.338) (0.342)
Low*info 0.129 0.158 0.206
(0.359) (0.354) (0.359)
Medium*info -0.242 -0.261 -0.204
(0.359) (0.354) (0.358)
High*info -0.246 -0.284 -0.272
(0.359) (0.354) (0.357)
Male -0.590 ***
(0.169)
Own charity 0.792 **
(0.377)
Session size
Session size sq.
Happy before
Constant 1.777 *** 2.107 *** 1.720 ***
(0.178) (0.199) (0.179)
Observations 363 363 363
R-squared 0.005 0.038 0.017
(4) (5) (6)
Low -0.218 -0.166 -0.322
(0.335) (0.355) (0.341)
Medium -0.086 0.347 0.006
(0.343) (0.343) (0.336)
High 0.317 0.336 0.419
(0.335) (0.360) (0.344)
Low*info 0.196 0.228 0.341
(0.369) (0.369) (0.372)
Medium*info 0.222 -0.189 0.240
(0.379) (0.357) (0.371)
High*info -0.383 -0.217 -0.507
(0.369) (0.376) (0.375)
Male -0.673 ***
(0.168)
Own charity 0.936 **
(0.371)
Session size -0.277 *** -0.272 ***
(0.075) (0.075)
Session size sq. 0.013 *** 0.013 ***
(0.005) (0.005)
Happy before 1.243 ** 0.997 *
(0.523) (0.522)
Constant 2.910 *** 1.515 *** 2.972 ***
(0.324) (0.203) (0.353)
Observations 363 349 349
R-squared 0.056 0.023 0.119
Notes: The table contains estimates of OLS regressions with
donations as the dependent variable, ranging from 0 [euro] to
5 [euro]. The unit of observation in the individual decision
maker. Low, Medium, and High are dummy variables for the default
level, and Low*info, Medium*info, and High*info are interaction
terms for the informed treatments. Own charity is a dummy variable
that equals 1 if an individual chooses her own charity. Session
size is the number of individuals participating in the experimental
session. Standard errors in parentheses. Happy Before denotes the
happiness level recorded by Facereader prior to the donation
decision.
* Significant at the 1% level; ** significant at the 5% level;
*** significant at the 10% level.
TABLE 4
Donations and Emotions as Registered with Facereader Both Prior
and Subsequent to the Donation Decision
0 >0 0.25-1.75
No. of observations before 74 275 116
No. of observations after 67 215 92
Valence before 0.11 0.12 0.11
Valence after 0.10 0.11 0.11
Happiness before 0.14 0.15 0.14
Happiness after 0.13 0.14 0.14
Sadness before 0.04 0.05 0.06
Sadness after 0.06 0.06 0.05
2.00-3.50 3.75-5.00 Overall
No. of observations before 103 56 349
No. of observations after 81 42 282
Valence before 0.10 0.19 0.12
Valence after 0.10 0.10 0.11
Happiness before 0.12 0.22 0.15
Happiness after 0.13 0.14 0.14
Sadness before 0.04 0.05 0.05
Sadness after 0.06 0.07 0.06
Notes: The table lists the average level of valence, happiness, and
sadness, before and after donation for those who donate varying
amounts. The number of observations may differ between before and
after the session depending on whether we were able to obtain any
readings during the relevant period. Missing Facereader data are
due to a failure of the subject to look straight at the screen
during the measurement period, or to the occasional webcam
malfunction.
TABLE 5
Signed-Rank Test: Change in Emotions Conditional
on Donation Amounts
0 >0 0.25-1.75
No. of observations 66 215 92
Valence 0.257 <0.001 0.152
Happiness 0.177 <0.001 0.123
Sadness 0.831 0.163 0.385
2.00-3.50 3.75-5.00 Overall
No. of observations 81 42 281
Valence 0.098 <0.001 <0.001
Happiness 0.276 <0.001 <0.001
Sadness 0.193 0.925 0.187
Note: The table lists the p values from signed-rank tests
comparing whether the level of emotion prior to donation decision
equals the level of the emotion after the decision.
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