文章基本信息

标题：O CONSUMO E A CONFIGURAÇÃO DO GÊNERO NA INFÂNCIA
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作者：Juliana Petermann ; Desireè Ribas Fumagalli
期刊名称：Animus : Revista Interamericana de Comunicação Midiática
印刷版ISSN：1677-907X
电子版ISSN：2175-4977
出版年度：2018
卷号：17
期号：35
页码：146-163
DOI：10.5902/2175497723528
出版社：Universidade Federal de Santa Maria (UFSM)
摘要：Our objective is to analyze the configuration of gender concepts in the childhood through consumption and the other socialization processes, with the aid of developmental psychology. Therefore, this article is structured in three axes: consumption, gender and childhood. The main methodological approach is the cartography, whose assumption is to direct the attention of the researcher. By the cartographic perspective, we selected two techniques of data collection, participant observation and interviews. As a central result, we highlight the activeness of consumption in the configuration of gender concepts, mainly through the meanings instilled in toys and their collective appropriation, following a logic linked to sexual stereotypes.
其他摘要：Our objective is to analyze the configuration of gender concepts in the childhood through consumption and the other socialization processes, with the aid of developmental psychology. Therefore, this article is structured in three axes: consumption, gender and childhood. The main methodological approach is the cartography, whose assumption is to direct the attention of the researcher. By the cartographic perspective, we selected two techniques of data collection, participant observation and interviews. As a central result, we highlight the activeness of consumption in the configuration of gender concepts, mainly through the meanings instilled in toys and their collective appropriation, following a logic linked to sexual stereotypes.
关键词：Consumo;Gênero;Infância
其他关键词：Consumption;Gender;Childhood