文章基本信息

标题：Willingness to Pay for Environmentally Friendly Products among Low-Income Households along Coastal Peninsular Malaysia
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作者：Al Mamun, Abdullah ; Fazal, Syed Ali ; Ahmad, Ghazali Bin 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2018
卷号：10
期号：5
页码：1-19
出版社：MDPI, Open Access Journal
摘要：In an attempt to promote the mass consumption of environmentally friendly products in Malaysia, this study presents an investigation of the effects of several selected factors upon willingness to pay and purchase behavior of environmental-friendly products. This study employed a cross-sectional design, in which quantitative data were gathered from a total of 380 low-income household heads from 38 coastal districts in Peninsular Malaysia. The outcomes of this study revealed the positively significant effects of eco-literacy and environmental concern upon attitudes towards environmental-friendly products; normative beliefs and perceived behavioral control on willingness to pay for environmental-friendly products; as well as willingness to pay for environmental-friendly products and perceived behavioral control on payment behavior for environmental-friendly products, among low-income households in coastal Peninsular Malaysia. Programs and policies should therefore focus on promoting environmental awareness and knowledge concerning the relative advantages that are expected to improve willingness among consumers to pay for environmentally friendly products.
关键词：willingness to pay; environmental-friendly products; theory of planned behavior