文章基本信息

标题：Marketing Approaching for the Standards of Approved Textbooks in Study Plans of Jordanian Universities
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作者：Mohammad Mansour Abu-Jalil
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2018
卷号：13
期号：3
页码：149
DOI：10.5539/ijbm.v13n3p149
出版社：Canadian Center of Science and Education
摘要：The present study aimed at identifying the extent of the existence of marketing approaching for the Standards of Approved textbooks in study plans of Jordanian Universities. The sample consisted of (232) staff members. The descriptive, analytical method, and (T-Test) were used for the dual comparisons in testing the hypotheses. Results showed that there was marketing approaching in the four standards (General standards in the marketing of approved textbooks, the publisher responsibility variable, Standards concerning the rights and responsibilities of the parties who are involved in the exchange of approved textbooks, standards variable which is related to the elements of marketing mix of the approved textbooks) for the accredited textbooks in Jordanian universities study plans. In light of the findings, it was recommended that special emphasis should be given to commitment of publishers "textbooks distributors" by the general standards of textbooks marketing.