文章基本信息

标题：Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions
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作者：Chryssoula Chatzigeorgiou ; Ioanna Simeli
期刊名称：Journal of Tourism, Heritage & Services Marketing
电子版ISSN：2529-1947
出版年度：2017
卷号：3
期号：1
页码：33-41
DOI：10.5281/zenodo.401375
出版社：Alexander Technological Institute of Thessaloniki
摘要：This study presents the development of a conceptual model that demonstrates thedynamic nature of the relationship between service quality and guest satisfaction in theagrotourism accommodation sector, based on theories derived from social psychology andprevious research in the marketing, management, and services literature. The model wastested using sample data from guests of four different agrotourism firms, and was modifiedbecause of empirical results. The final model improves understanding of the relationshipbetween service quality and guest satisfaction because these constructs were examined fromthe process perspective of an agrotourism accommodation experience; it portrays servicequality and satisfaction in the context of a complete system.
关键词：Agrotourism marketing; guest satisfaction; service quality; re; visit intentions