文章基本信息

标题：Whole Foods Market, Inc. ;
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作者：James Harbin ; Patricia Humphrey
期刊名称：Journal of Case Research in Business and Economics
印刷版ISSN：1941-3378
出版年度：2010
卷号：2
出版社：Academic and Business Research Institute
摘要：This case explores the rise and expansion of Whole Foods Market, Inc. As the world's leading natural and organic food supermarket, Whole Foods, faces major strategic issues in both its external and internal environment. These issues include the deterioration of the American economy, the uncertain future of the organic segment of the grocery industry, the increased competition of the major players in the food industry, the increased cost of food, the acquisition of Wild Oats and the Federal Trade Commission's subsequent objection to that acquisition.
关键词：Whole Foods; John Mackey; entrepreneur; strategy; organic food; supermarket; ; acquisition; merger; Federal Trade Commission and Wild Oats