文章基本信息

标题：Using the Image of Republic of Croatia for the Purpose of Tourism Promotion in the East
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作者：Jurišić, Jelena ; Žigo Kopić, Žanina ; Brajnović, Franka 等
期刊名称：In Medias Res: Journal of the Philosophy of Media
印刷版ISSN：1848-6304
出版年度：2017
卷号：6
期号：11
页码：1769-1785
出版社：University North,Trg dr. Žarka Dolinara 1, 48000,Koprivnica
摘要：The authors conducted a study on how the Croatian National Tourist Board (CNTB) uses the image of the Republic of Croatia for the purpose of tourist promotion in the East, and in the paper the authors propose a communication plan for CNTB for the mentioned markets. A web survey of residents of Georgia, Poland and Thailand on Croatia preceded to creation of a communication plan. The objective of the study was to discover whether the overall image of Croatia at the East is better recognized then its tourist promotion which emphasizes mainly the natural beauty, with the aim of cheaper and better promotion at these, hitherto unexplored markets.
关键词：communication plan; image; croatian tourism