文章基本信息

标题：Occupy the Emotional Stock Exchange, Resisting the Quantifying of Affection in Social Media
本地全文：下载
作者：Rob Wittig ; Mark C. Marino
期刊名称：Humanities
电子版ISSN：2076-0787
出版年度：2017
卷号：6
期号：2
页码：33
DOI：10.3390/h6020033
语种：English
出版社：MDPI Publishing
摘要：By using a carnivalesque strategy, netprovs discussed in this article introduced a disruption innovation into the social advertising market, a new source of value: creative satire. By playing multiple characters or forcibly separating the real person from the avatar they revealed the myth of the consistent online identity. By encouraging users to look on the other side of the mirror they sought to increase awareness of the real “why” these tools exist. Users were introduced to skepticism of online affection and of projected affection in general. Most importantly they promoted an alternative value network: a culture of contentment and satisfaction — satisfaction in play, in creativity. They created a value network of inner rewards, redeemable in the moment, good forever, producing a real community in which players demonstrate with intentionality genuine attention and approval in the improv manner, by saying “yes, and,” by elaborating others’ fictional themes and moments.
关键词：netprov; electronic literature; social media; social capital; Trading Faces; I Work For the Web; #1WeekNoTech; One Week No Tech netprov ; electronic literature ; social media ; social capital ; Trading Faces ; I Work For the Web ; #1WeekNoTech ; One Week No Tech