文章基本信息

标题：Technological Tools to Support Online Marketing: SEGITTUR’s Role
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作者：Carlos Romero-Dexeus
期刊名称：UPGRADE: The European Journal for the Informatics Professional
印刷版ISSN：1684-5285
出版年度：2010
卷号：XI
期号：02
出版社：Council of European Professional Informatics Societies
摘要：The purpose of this article is to present the latest technological tools which SEGITTUR, Spain’s State Company for the Management of Tourism Innovation and Technology, has developed in recent years to support the online marketing of tourist services offered by Spanish firms over the Internet. Some of these tools are included on Spain’s official tourism promotion portal, Spain.info, such as the Booking Centre Directory (Segittur hotels) and the Travel and Offers Search Engine (Segittur discover). Other tools were developed independently, such as the Marketing Platform or www.unsitioideal.com. All of them aim at providing the sector with access to a promotion and marketing channel with tremendous potential and to significantly reduce the intermediation and positioning costs which would be incurred if these tools did not exist